Brandwave

How popular isEtsy in search?

In August 2026, there were an estimated 20.4M branded searches for Etsy worldwide which held steady over the last 11 months. Etsy holds 99.1% estimated Share of Search among wall art brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Etsy99.1%
  2. Poster Store0.36%
  3. Society60.36%
  4. Desenio0.11%
  5. King & McGaw0.06%
  6. Juniqe<0.01%
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Which wall art brands compete with Etsy?

Etsy against wall art brands worldwide, by month

Share of Search by month for Etsy. The figures are in the table below the chart.

View monthly share of search table
MonthEtsyPoster StoreSociety6DesenioKing & McGawJuniqe
Oct 202599%0.44%0.36%0.11%0.07%<0.01%
Nov 202599%0.44%0.36%0.11%0.06%<0.01%
Dec 202599.2%0.29%0.36%0.07%0.06%<0.01%
Jan 202698.9%0.44%0.44%0.11%0.07%<0.01%
Feb 202699%0.44%0.36%0.13%0.09%<0.01%
Mar 202699.1%0.36%0.36%0.13%0.07%<0.01%
Apr 202699.1%0.36%0.36%0.11%0.07%<0.01%
May 202699.3%0.29%0.29%0.07%0.05%<0.01%
Jun 202699.2%0.3%0.36%0.09%0.06%<0.01%
Jul 202699.1%0.36%0.36%0.11%0.06%<0.01%
Aug 202699.1%0.36%0.36%0.11%0.06%<0.01%
Sep 2026——————

  1. 1.Etsy

    99.1%

    Held 1st. 20.4M estimated branded searches, +22.9% vs prior month. Share 0 points.

  2. 2.Poster Store

    0.36%

    Held 2nd. 74K estimated branded searches, +22.3% vs prior month. Share 0 points.

  3. 3.Society6

    0.36%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share 0 points.

  4. 4.Desenio

    0.11%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share 0 points.

  5. 5.King & McGaw

    0.06%

    Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.

  6. 6.Juniqe

    <0.01%

    Held 6th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Etsy and its closest rivals

How has branded search demand for Etsy changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Etsy worldwide held steady at 20.4M.
  • Across the 11 months ending August 2026, Etsy’s estimated Share of Search among wall art brands worldwide held steady, from 99% to 99.1%.

How did search popularity change for wall art brands worldwide in August 2026?

  1. Estimated monthly branded searches for King & McGaw worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  2. Estimated monthly branded searches for Poster Store worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

Where does Etsy compete?

Etsy is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Handmade and print marketplaces1st of 397.5%Show ranking
Wall art brands1st of 699.1%Shown above

How is Etsy measured?

Brandwave collects information about searches that people make online using Etsy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • etsy

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How the Brand Demand Index is measured

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