Etsy vs King & McGaw:Which is more popular by branded search?

Name: Etsy vs King & McGaw: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Etsy had more branded searches than King & McGaw among wall art brands worldwide. Etsy was estimated to have 20.4M branded searches compared to King & McGaw’s 12.1K, and held a 99.1% Share of Search versus King & McGaw’s 0.06%. These are worldwide searches for English-language branded terms.

Share of Search among wall art brands worldwide in August 2026Which is more popular in search, Etsy or King & McGaw?

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Which is more popular in search, Etsy or King & McGaw?

Compare the wall art brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Etsy and King & McGaw among wall art brands worldwide, by month

Month	Etsy	Poster Store	Society6	Desenio	King & McGaw	Juniqe
Oct 2025	99%	0.44%	0.36%	0.11%	0.07%	<0.01%
Nov 2025	99%	0.44%	0.36%	0.11%	0.06%	<0.01%
Dec 2025	99.2%	0.29%	0.36%	0.07%	0.06%	<0.01%
Jan 2026	98.9%	0.44%	0.44%	0.11%	0.07%	<0.01%
Feb 2026	99%	0.44%	0.36%	0.13%	0.09%	<0.01%
Mar 2026	99.1%	0.36%	0.36%	0.13%	0.07%	<0.01%
Apr 2026	99.1%	0.36%	0.36%	0.11%	0.07%	<0.01%
May 2026	99.3%	0.29%	0.29%	0.07%	0.05%	<0.01%
Jun 2026	99.2%	0.3%	0.36%	0.09%	0.06%	<0.01%
Jul 2026	99.1%	0.36%	0.36%	0.11%	0.06%	<0.01%
Aug 2026	99.1%	0.36%	0.36%	0.11%	0.06%	<0.01%
Sep 2026	—	—	—	—	—	—

How has the Etsy and King & McGaw comparison changed over the last 12 months?

3 findings

Etsy was ahead of King & McGaw in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Etsy’s estimated Share of Search among wall art brands worldwide moved from 99% to 99.1%, and its estimated monthly branded searches held steady at 20.4M.
Across the 11 months ending August 2026, King & McGaw’s estimated Share of Search among wall art brands worldwide moved from 0.07% to 0.06%, and its estimated monthly branded searches moved from 14.8K to 12.1K.

How did search popularity change for wall art brands worldwide in August 2026?

1 change

Estimated monthly branded searches for King & McGaw worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Etsy’s and King & McGaw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.