How popular isEndNote in search?
In September 2026, there were an estimated 136K branded searches for EndNote worldwide which is down 32.9% over the last 12 months. EndNote holds 16.5% estimated Share of Search among reference manager software worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which reference manager software compete with EndNote?
Share of Search by month for Mendeley, EndNote. The figures are in the table below the chart.
View monthly share of search table
| Month | Mendeley | EndNote | Zotero |
|---|---|---|---|
| Oct 2025 | 79.9% | 19.5% | 0.64% |
| Nov 2025 | 82.8% | 16.6% | 0.54% |
| Dec 2025 | 79.8% | 19.6% | 0.64% |
| Jan 2026 | 76.2% | 22.9% | 0.91% |
| Feb 2026 | 76.1% | 22.8% | 1.1% |
| Mar 2026 | 72.5% | 26.5% | 1.1% |
| Apr 2026 | 79.5% | 19.5% | 0.96% |
| May 2026 | 79.4% | 19.5% | 1.2% |
| Jun 2026 | 79.4% | 19.4% | 1.2% |
| Jul 2026 | 78.2% | 19.2% | 2.6% |
| Aug 2026 | 79% | 19.3% | 1.7% |
| Sep 2026 | 82.1% | 16.5% | 1.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.1% | 673K | +49.6% | +3.1 points | |
| 2, held 2nd | 16.5% | 135K | +22.7% | -2.8 points | |
| 3, held 3rd | 1.5% | 12.1K | +22.2% | -0.3 points |
Compare search popularity between EndNote and its closest rivals
Every comparison with EndNote
7 comparisons
How has branded search demand for EndNote changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for EndNote worldwide fell from 203K to 136K.
- Across the 12 months ending September 2026, EndNote’s estimated Share of Search among reference manager software worldwide decreased from 19.5% to 16.5%.
- Across the 12 months ending September 2026, EndNote’s estimated Share of Search among reference manager software worldwide peaked at 26.5% in March 2026 and was lowest at 16.5% in September 2026.
How did search popularity change for reference manager software worldwide in September 2026?
3 changes
In September 2026, Mendeley gained estimated Share of Search among reference manager software worldwide, from 79% to 82.1%.
In September 2026, EndNote lost estimated Share of Search among reference manager software worldwide, from 19.3% to 16.5%.
Estimated monthly branded searches for Zotero worldwide rose 83.3% over 12 measured months, from 6.6K to 12.1K in September 2026.
Where does EndNote compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Citation and reference tools | 5th of 6 | 5.4% | Show ranking |
| Reference management software | 3rd of 5 | 7.7% | Show ranking |
| Reference manager software | 2nd of 3 | 16.5% | Shown above |
How is EndNote measured?
Brandwave collects information about searches that people make online using EndNote’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- endnote
- endnote app
- endnote reference manager
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Is EndNote your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.