Brandwave

Reference manager software:Which are searched most?

In September 2026, Mendeley was the most searched among reference manager software worldwide, with an estimated 673K branded searches and 82.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Mendeley82.1%
  2. EndNote16.5%
  3. Zotero1.5%

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Share of SearchLeaderboard

Compare the reference manager software teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among reference manager software worldwide, by month

Share of Search by month for Mendeley, EndNote. The figures are in the table below the chart.

View monthly share of search table
MonthMendeleyEndNoteZotero
Oct 202579.9%19.5%0.64%
Nov 202582.8%16.6%0.54%
Dec 202579.8%19.6%0.64%
Jan 202676.2%22.9%0.91%
Feb 202676.1%22.8%1.1%
Mar 202672.5%26.5%1.1%
Apr 202679.5%19.5%0.96%
May 202679.4%19.5%1.2%
Jun 202679.4%19.4%1.2%
Jul 202678.2%19.2%2.6%
Aug 202679%19.3%1.7%
Sep 202682.1%16.5%1.5%

This month’s ranking, September 2026

  1. 1.Mendeley

    82.1%

    Held 1st. 673K estimated branded searches, +49.6% vs prior month. Share +3.1 points.

  2. 2.EndNote

    16.5%

    Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share -2.8 points.

  3. 3.Zotero

    1.5%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among reference manager software worldwide?

In September 2026, Mendeley was the most searched among reference manager software worldwide, with an estimated 673K branded searches and 82.1% estimated Share of Search within this set. EndNote is in 2nd place, 65.6 percentage points behind at 16.5% Share of Search.

Global reference manager software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Mendeley79.9% → 82.1%82.8%Nov 202572.5%Mar 20261st
EndNote19.5% → 16.5%26.5%Mar 202616.5%Sep 20262nd
Zotero0.64% → 1.5%2.6%Jul 20260.54%Nov 20253rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Mendeley’s estimated Share of Search among reference manager software worldwide increased from 79.9% to 82.1%.
  • Across the 12 months ending September 2026, EndNote’s estimated Share of Search among reference manager software worldwide decreased from 19.5% to 16.5%.
  • Across the 12 months ending September 2026, Zotero’s estimated Share of Search among reference manager software worldwide increased from 0.64% to 1.5%.
  • Across the 12 months ending September 2026, Mendeley’s estimated Share of Search among reference manager software worldwide peaked at 82.8% in November 2025 and was lowest at 72.5% in March 2026.
  • Across the 12 months ending September 2026, EndNote’s estimated Share of Search among reference manager software worldwide peaked at 26.5% in March 2026 and was lowest at 16.5% in September 2026.
  • Across the 12 months ending September 2026, Zotero’s estimated Share of Search among reference manager software worldwide peaked at 2.6% in July 2026 and was lowest at 0.54% in November 2025.

How did search popularity change for reference manager software worldwide in September 2026?

  1. In September 2026, Mendeley gained estimated Share of Search among reference manager software worldwide, from 79% to 82.1%.

  2. In September 2026, EndNote lost estimated Share of Search among reference manager software worldwide, from 19.3% to 16.5%.

  3. Estimated monthly branded searches for Zotero worldwide rose 83.3% over 12 measured months, from 6.6K to 12.1K in September 2026.

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