Brandwave

How popular iseBird in search?

In August 2026, there were an estimated 201K branded searches for eBird worldwide which held steady over the last 11 months. eBird holds 33.4% estimated Share of Search among bird identification apps worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. iNaturalist40.8%
  2. eBird33.4%
  3. Picture Bird12.3%
  4. Merlin Bird ID9%
  5. BirdNET4.5%
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Which bird identification apps compete with eBird?

eBird against bird identification apps worldwide, by month

Share of Search by month for iNaturalist, eBird, Picture Bird, Merlin Bird ID, BirdNET. The figures are in the table below the chart.

View monthly share of search table
MonthiNaturalisteBirdPicture BirdMerlin Bird IDBirdNET
Oct 202536.2%36.2%16.3%6.5%4.9%
Nov 202537.7%37.7%13.9%5.6%5.1%
Dec 202533.6%40.9%15%6%4.5%
Jan 202630.1%44.9%13.5%6.6%4.9%
Feb 202632.3%39.3%14.5%8.7%5.3%
Mar 202637%37%11.1%10%5%
Apr 202634.9%34.9%10.5%14%5.7%
May 202630.1%36.8%9%18.1%6%
Jun 202636%29.5%10.8%17.7%5.9%
Jul 202635.2%28.9%15.9%14.2%5.8%
Aug 202640.8%33.4%12.3%9%4.5%
Sep 2026—————

  1. 1.iNaturalist

    40.8%

    Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +5.6 points.

  2. 2.eBird

    33.4%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +4.5 points.

  3. 3.Picture Bird

    12.3%

    Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -3.6 points.

  4. 4.Merlin Bird ID

    9%

    Held 4th. 54.2K estimated branded searches, -33.1% vs prior month. Share -5.2 points.

  5. 5.BirdNET

    4.5%

    Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.3 points.

Compare search popularity between eBird and its closest rivals

Every comparison with eBird

How has branded search demand for eBird changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for eBird worldwide held steady at 201K.
  • Across the 11 months ending August 2026, eBird’s estimated Share of Search among bird identification apps worldwide decreased from 36.2% to 33.4%.
  • Across the 11 months ending August 2026, eBird’s estimated Share of Search among bird identification apps worldwide peaked at 44.9% in January 2026 and was lowest at 28.9% in July 2026.
  • Across the 11 months ending August 2026, eBird fell from 1st to 2nd among bird identification apps worldwide.

How did search popularity change for bird identification apps worldwide in August 2026?

  1. In August 2026, iNaturalist gained estimated Share of Search among bird identification apps worldwide, from 35.2% to 40.8%.

  2. In August 2026, eBird gained estimated Share of Search among bird identification apps worldwide, from 28.9% to 33.4%.

  3. In August 2026, Merlin Bird ID lost estimated Share of Search among bird identification apps worldwide, from 14.2% to 9%.

  4. In August 2026, Picture Bird lost estimated Share of Search among bird identification apps worldwide, from 15.9% to 12.3%.

  5. In August 2026, BirdNET lost estimated Share of Search among bird identification apps worldwide, from 5.8% to 4.5%.

How is eBird measured?

Brandwave collects information about searches that people make online using eBird’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ebird

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How the Brand Demand Index is measured

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