Brandwave

eBird vs iNaturalist:Which is searched more?

In August 2026, iNaturalist had more branded searches than eBird among bird identification apps worldwide. iNaturalist was estimated to have 246K branded searches compared to eBird’s 201K, and held a 40.8% Share of Search versus eBird’s 33.4%. These are worldwide searches for English-language branded terms.

Share of Search among bird identification apps worldwide in August 2026Which is more popular in search, eBird or iNaturalist?
eBird33.4%201K searches
vs
iNaturalist40.8%246K searches

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Which is more popular in search, eBird or iNaturalist?

Compare the apps used to identify birds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

eBird and iNaturalist among bird identification apps worldwide, by month

Share of Search by month for iNaturalist, eBird. The figures are in the table below the chart.

View monthly share of search table
MonthiNaturalisteBird
Oct 202536.2%36.2%
Nov 202537.7%37.7%
Dec 202533.6%40.9%
Jan 202630.1%44.9%
Feb 202632.3%39.3%
Mar 202637%37%
Apr 202634.9%34.9%
May 202630.1%36.8%
Jun 202636%29.5%
Jul 202635.2%28.9%
Aug 202640.8%33.4%
Sep 2026——

How has the eBird and iNaturalist comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: iNaturalist took it in June 2026.
  • Across the 11 months ending August 2026, eBird’s estimated Share of Search among bird identification apps worldwide moved from 36.2% to 33.4%, and its estimated monthly branded searches held steady at 201K.
  • Across the 11 months ending August 2026, iNaturalist’s estimated Share of Search among bird identification apps worldwide moved from 36.2% to 40.8%, and its estimated monthly branded searches moved from 201K to 246K.

How did search popularity change for bird identification apps worldwide in August 2026?

  1. In August 2026, iNaturalist gained estimated Share of Search among bird identification apps worldwide, from 35.2% to 40.8%.

  2. In August 2026, eBird gained estimated Share of Search among bird identification apps worldwide, from 28.9% to 33.4%.

How each brand is measured

Brandwave collects information about searches that people make online using eBird’s and iNaturalist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

eBird

1 branded search term

  • ebird

iNaturalist

1 branded search term

  • inaturalist

How the Brand Demand Index is measured

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