Brandwave

How popular isBirdNET in search?

In August 2026, there were an estimated 27.1K branded searches for BirdNET worldwide which held steady over the last 11 months. BirdNET holds 4.5% estimated Share of Search among bird identification apps worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. iNaturalist40.8%
  2. eBird33.4%
  3. Picture Bird12.3%
  4. Merlin Bird ID9%
  5. BirdNET4.5%
BirdNET website (opens in a new tab)

Follow BirdNET and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which bird identification apps compete with BirdNET?

BirdNET against bird identification apps worldwide, by month

Share of Search by month for iNaturalist, eBird, Picture Bird, Merlin Bird ID, BirdNET. The figures are in the table below the chart.

View monthly share of search table
MonthiNaturalisteBirdPicture BirdMerlin Bird IDBirdNET
Oct 202536.2%36.2%16.3%6.5%4.9%
Nov 202537.7%37.7%13.9%5.6%5.1%
Dec 202533.6%40.9%15%6%4.5%
Jan 202630.1%44.9%13.5%6.6%4.9%
Feb 202632.3%39.3%14.5%8.7%5.3%
Mar 202637%37%11.1%10%5%
Apr 202634.9%34.9%10.5%14%5.7%
May 202630.1%36.8%9%18.1%6%
Jun 202636%29.5%10.8%17.7%5.9%
Jul 202635.2%28.9%15.9%14.2%5.8%
Aug 202640.8%33.4%12.3%9%4.5%
Sep 2026—————

  1. 1.iNaturalist

    40.8%

    Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +5.6 points.

  2. 2.eBird

    33.4%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +4.5 points.

  3. 3.Picture Bird

    12.3%

    Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -3.6 points.

  4. 4.Merlin Bird ID

    9%

    Held 4th. 54.2K estimated branded searches, -33.1% vs prior month. Share -5.2 points.

  5. 5.BirdNET

    4.5%

    Held 5th. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.3 points.

Compare search popularity between BirdNET and its closest rivals

Every comparison with BirdNET

How has branded search demand for BirdNET changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for BirdNET worldwide held steady at 27.1K.
  • Across the 11 months ending August 2026, BirdNET’s estimated Share of Search among bird identification apps worldwide peaked at 6% in May 2026 and was lowest at 4.5% in August 2026.

How did search popularity change for bird identification apps worldwide in August 2026?

  1. In August 2026, iNaturalist gained estimated Share of Search among bird identification apps worldwide, from 35.2% to 40.8%.

  2. In August 2026, eBird gained estimated Share of Search among bird identification apps worldwide, from 28.9% to 33.4%.

  3. In August 2026, Merlin Bird ID lost estimated Share of Search among bird identification apps worldwide, from 14.2% to 9%.

  4. In August 2026, Picture Bird lost estimated Share of Search among bird identification apps worldwide, from 15.9% to 12.3%.

  5. In August 2026, BirdNET lost estimated Share of Search among bird identification apps worldwide, from 5.8% to 4.5%.

How is BirdNET measured?

Brandwave collects information about searches that people make online using BirdNET’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • birdnet

Do you work for BirdNET? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is BirdNET your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free