Brandwave

eBird vs Picture Bird:Which is searched more?

In August 2026, eBird had more branded searches than Picture Bird among bird identification apps worldwide. eBird was estimated to have 201K branded searches compared to Picture Bird’s 74K, and held a 33.4% Share of Search versus Picture Bird’s 12.3%. These are worldwide searches for English-language branded terms.

Share of Search among bird identification apps worldwide in August 2026Which is more popular in search, eBird or Picture Bird?
eBird33.4%201K searches
vs
Picture Bird12.3%74K searches

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Which is more popular in search, eBird or Picture Bird?

Compare the apps used to identify birds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

eBird and Picture Bird among bird identification apps worldwide, by month

Share of Search by month for eBird, Picture Bird. The figures are in the table below the chart.

View monthly share of search table
MontheBirdPicture Bird
Oct 202536.2%16.3%
Nov 202537.7%13.9%
Dec 202540.9%15%
Jan 202644.9%13.5%
Feb 202639.3%14.5%
Mar 202637%11.1%
Apr 202634.9%10.5%
May 202636.8%9%
Jun 202629.5%10.8%
Jul 202628.9%15.9%
Aug 202633.4%12.3%
Sep 2026——

How has the eBird and Picture Bird comparison changed over the last 12 months?

  • eBird was ahead of Picture Bird in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, eBird’s estimated Share of Search among bird identification apps worldwide moved from 36.2% to 33.4%, and its estimated monthly branded searches held steady at 201K.
  • Across the 11 months ending August 2026, Picture Bird’s estimated Share of Search among bird identification apps worldwide moved from 16.3% to 12.3%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for bird identification apps worldwide in August 2026?

  1. In August 2026, eBird gained estimated Share of Search among bird identification apps worldwide, from 28.9% to 33.4%.

  2. In August 2026, Picture Bird lost estimated Share of Search among bird identification apps worldwide, from 15.9% to 12.3%.

How each brand is measured

Brandwave collects information about searches that people make online using eBird’s and Picture Bird’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

eBird

1 branded search term

  • ebird

Picture Bird

1 branded search term

  • picture bird

How the Brand Demand Index is measured

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