eBird vs Merlin Bird ID:Which is searched more?
In August 2026, eBird had more branded searches than Merlin Bird ID among bird identification apps worldwide. eBird was estimated to have 201K branded searches compared to Merlin Bird ID’s 54.2K, and held a 33.4% Share of Search versus Merlin Bird ID’s 9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, eBird or Merlin Bird ID?
Compare the apps used to identify birds. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for eBird, Merlin Bird ID. The figures are in the table below the chart.
View monthly share of search table
| Month | eBird | Merlin Bird ID |
|---|---|---|
| Oct 2025 | 36.2% | 6.5% |
| Nov 2025 | 37.7% | 5.6% |
| Dec 2025 | 40.9% | 6% |
| Jan 2026 | 44.9% | 6.6% |
| Feb 2026 | 39.3% | 8.7% |
| Mar 2026 | 37% | 10% |
| Apr 2026 | 34.9% | 14% |
| May 2026 | 36.8% | 18.1% |
| Jun 2026 | 29.5% | 17.7% |
| Jul 2026 | 28.9% | 14.2% |
| Aug 2026 | 33.4% | 9% |
| Sep 2026 | — | — |
How has the eBird and Merlin Bird ID comparison changed over the last 12 months?
3 findings
- eBird was ahead of Merlin Bird ID in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, eBird’s estimated Share of Search among bird identification apps worldwide moved from 36.2% to 33.4%, and its estimated monthly branded searches held steady at 201K.
- Across the 11 months ending August 2026, Merlin Bird ID’s estimated Share of Search among bird identification apps worldwide moved from 6.5% to 9%, and its estimated monthly branded searches moved from 36.2K to 54.2K.
How did search popularity change for bird identification apps worldwide in August 2026?
2 changes
In August 2026, eBird gained estimated Share of Search among bird identification apps worldwide, from 28.9% to 33.4%.
In August 2026, Merlin Bird ID lost estimated Share of Search among bird identification apps worldwide, from 14.2% to 9%.
How each brand is measured
Brandwave collects information about searches that people make online using eBird’s and Merlin Bird ID’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
eBird
1 branded search term
- ebird
Merlin Bird ID
2 branded search terms
- merlin bird id
- merlinbirdid
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.