Brandwave

How popular isDum-Dums?

In September 2026, people searched for Dum-Dums by name about 27,100 times worldwide, a 33.1% decrease from the previous year. These searches made up 4.8% of all global lollipop brand searches, placing Dum-Dums sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about lollipop brands, Dum-Dums appeared in three of the five answers and was the joint most recommended of the eight.

Search and AI answers in September 2026

Dum-Dums is the sixth most searched of 8 competitors and the joint most recommended in AI answers.

  1. Chupa ChupsShare of searches 53.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. Push PopShare of searches 13.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  3. Ring PopShare of searches 13.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  4. Charms Blow PopsShare of searches 5.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. Dum-DumsShare of searches 4.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top lollipop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dum-Dums was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dum-Dums is the joint most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chupa Chups1st
  2. Dum-Dums1st
  3. Tootsie Pops3rd
  4. Charms Blow Pops4th
  5. YumEarth5th
  6. Ring Pop6th
  7. Push Pop7th
  8. Zollipops7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Charms Blow Pops4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tootsie Pops4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chupa Chups3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ring Pop3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dum-Dums3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YumEarth3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zollipops2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Push Pop1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about lollipop brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

Which lollipop brands compete with Dum-Dums?

Dum-Dums against lollipop brands worldwide, by month

Share of searches by month for Chupa Chups, Push Pop, Ring Pop, Charms Blow Pops, Tootsie Pops, Dum-Dums, Zollipops. The figures are in the table below the chart.

View monthly share of searches table
MonthChupa ChupsPush PopRing PopCharms Blow PopsTootsie PopsDum-DumsZollipopsYumEarth
Oct 202552.4%10.5%12.9%8.6%7%5.8%2.1%0.63%
Nov 202556.1%11.3%13.8%6.2%6.2%4.1%1.8%0.44%
Dec 202554.8%13.5%13.5%4.9%6%4%2.2%0.98%
Jan 202651.4%15.4%15.4%5.7%4.6%3.8%2.5%1.1%
Feb 202652.3%12.9%15.7%7%4.7%3.9%2.1%1.4%
Mar 202656.5%13.9%11.4%6.2%5.1%3.4%2.8%0.83%
Apr 202654.9%13.5%13.5%6%4.9%4.1%2.2%0.8%
May 202653.1%16%13%5.8%4.8%3.9%2.6%0.78%
Jun 202655.4%13.6%13.6%6.1%5%3.3%2.2%0.66%
Jul 202655.8%13.7%13.7%5%5%3.4%2.7%0.67%
Aug 202654.1%13.3%13.3%5.9%5.9%4%2.7%0.79%
Sep 202653.7%13.2%13.2%5.9%5.9%4.8%2.6%0.64%

  1. 1.Chupa Chups

    53.7%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share -0.4 points.

  2. 2.Push Pop

    13.2%

    Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Ring Pop

    13.2%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Charms Blow Pops

    5.9%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Tootsie Pops

    5.9%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Dum-Dums

    4.8%

    Held 6th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.8 points.

  7. 7.Zollipops

    2.6%

    Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.YumEarth

    0.64%

    Held 8th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare popularity between Dum-Dums and its closest rivals

Every comparison with Dum-Dums

7 comparisons

How has branded search demand for Dum-Dums changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dum-Dums worldwide fell from 40.5K to 27.1K.
  • Across the 12 months ending September 2026, Dum-Dums’ share of searches among lollipop brands worldwide decreased from 5.8% to 4.8%.
  • Across the 12 months ending September 2026, Dum-Dums’ share of searches among lollipop brands worldwide peaked at 5.8% in October 2025 and was lowest at 3.3% in June 2026.

How did search popularity change for lollipop brands worldwide in September 2026?

6 changes

  1. In September 2026, Dum-Dums gained share of searches among lollipop brands worldwide, from 4% to 4.8%.

  2. Estimated monthly branded searches for Charms Blow Pops worldwide fell 45.3% over 12 measured months, from 60.5K to 33.1K in September 2026.

  3. Estimated monthly branded searches for Tootsie Pops worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

  4. Estimated monthly branded searches for Ring Pop worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

  5. Estimated monthly branded searches for Chupa Chups worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

  6. Estimated monthly branded searches for YumEarth worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

How are Dum-Dums’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Dum-Dums’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dum dums

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How the Brand Demand Index is measured

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