Brandwave

Dum-Dums vs Ring Pop:Which is more popular?

In September 2026, Ring Pop had more branded searches than Dum-Dums among lollipop brands worldwide. Ring Pop had about 74,000 branded searches, while Dum-Dums had 27,100. Ring Pop made up 13.2% of all lollipop brand searches we track, and Dum-Dums accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about lollipop brands, Dum-Dums and Ring Pop each appeared in three of the five answers. Dum-Dums was mentioned before Ring Pop in three out of four answers.

Among lollipop brands worldwide in September 2026

Who do people search for more?

Ring Pop, about 3 searches for every 1 for Dum-Dums

Ring Pop 74K searchesDum-Dums 27.1K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Dum-Dums in 3 of 5Ring Pop in 3 of 5

Who does AI recommend more?

Dum-Dums, named ahead of Ring Pop in 3 of 4 answers

Dum-Dums first in 3Ring Pop first in 1

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Top lollipop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dum-Dums was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ring Pop was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Dum-Dums was listed before Ring Pop in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chupa Chups1st
  2. Dum-Dums1st
  3. Tootsie Pops3rd
  4. Charms Blow Pops4th
  5. YumEarth5th
  6. Ring Pop6th
  7. Push Pop7th
  8. Zollipops7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Charms Blow Pops4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tootsie Pops4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chupa Chups3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ring Pop3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dum-Dums3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YumEarth3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zollipops2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Push Pop1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about lollipop brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

Is Dum-Dums or Ring Pop more popular in search?

This chart shows how often people search Google for Dum-Dums and Ring Pop by name. Each line represents a brand's share of searches for all eight lollipop brands we track, month by month, from English-language searches worldwide.

Dum-Dums and Ring Pop among lollipop brands worldwide, by month

Share of searches by month for Ring Pop, Dum-Dums. The figures are in the table below the chart.

View monthly share of searches table
MonthChupa ChupsPush PopRing PopCharms Blow PopsTootsie PopsDum-DumsZollipopsYumEarth
Oct 202552.4%10.5%12.9%8.6%7%5.8%2.1%0.63%
Nov 202556.1%11.3%13.8%6.2%6.2%4.1%1.8%0.44%
Dec 202554.8%13.5%13.5%4.9%6%4%2.2%0.98%
Jan 202651.4%15.4%15.4%5.7%4.6%3.8%2.5%1.1%
Feb 202652.3%12.9%15.7%7%4.7%3.9%2.1%1.4%
Mar 202656.5%13.9%11.4%6.2%5.1%3.4%2.8%0.83%
Apr 202654.9%13.5%13.5%6%4.9%4.1%2.2%0.8%
May 202653.1%16%13%5.8%4.8%3.9%2.6%0.78%
Jun 202655.4%13.6%13.6%6.1%5%3.3%2.2%0.66%
Jul 202655.8%13.7%13.7%5%5%3.4%2.7%0.67%
Aug 202654.1%13.3%13.3%5.9%5.9%4%2.7%0.79%
Sep 202653.7%13.2%13.2%5.9%5.9%4.8%2.6%0.64%

How has the Dum-Dums and Ring Pop comparison changed over the last 12 months?

3 findings
  • Ring Pop was ahead of Dum-Dums in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dum-Dums’ share of searches among lollipop brands worldwide moved from 5.8% to 4.8%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
  • Across the 12 months ending September 2026, Ring Pop’s share of searches among lollipop brands worldwide moved from 12.9% to 13.2%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for lollipop brands worldwide in September 2026?

2 changes
  1. In September 2026, Dum-Dums gained share of searches among lollipop brands worldwide, from 4% to 4.8%.

  2. Estimated monthly branded searches for Ring Pop worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dum-Dums’ and Ring Pop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dum-Dums

1 branded search term

  • dum dums

Ring Pop

1 branded search term

  • ring pop

How the Brand Demand Index is measured

Other head-to-heads among lollipop brands

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