Brandwave

How popular isDrift in search?

In September 2026, people searched for Drift by name about 390 times worldwide, a 55.7% decrease from the previous year. These searches made up 0.09% of all global live chat platform searches, placing Drift eighth out of nine platforms. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Zendesk69.2%
  2. tawk.to20.8%
  3. Tidio6.2%
  4. LiveAgent2.3%
  5. Crisp0.76%
  6. Olark0.44%
  7. LiveChat0.23%
  8. Drift0.09%
  9. Intercom<0.01%
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Which live chat platforms compete with Drift?

Drift against live chat platforms worldwide, by month

Share of searches by month for Zendesk, tawk.to, Tidio, LiveAgent, Drift. The figures are in the table below the chart.

View monthly share of searches table
MonthZendesktawk.toTidioLiveAgentCrispOlarkLiveChatDriftIntercom
Oct 202573%12%9.8%1.6%1.4%0.71%1.3%0.17%0%
Nov 202569.2%13.9%11.4%1.9%1.6%0.67%1.2%0.14%<0.01%
Dec 202571.7%14.4%9.6%1.6%1.4%0.57%0.69%0.14%<0.01%
Jan 202673.9%12.1%9.9%1.6%0.98%0.58%0.72%0.12%<0.01%
Feb 202674.2%10%10%1.6%1%0.71%2.4%0.15%<0.01%
Mar 202675.9%8.3%10.2%1.7%1%0.6%2%0.18%<0.01%
Apr 202671.1%9.6%14.3%1.9%1.4%0.69%0.84%0.14%<0.01%
May 202676.8%8.4%10.3%1.7%1.1%0.61%0.92%0.12%<0.01%
Jun 202671.9%14.4%7.9%1.6%2.5%0.57%1%0.09%<0.01%
Jul 202672.2%14.5%7.9%2.4%1.5%0.7%0.7%0.17%0%
Aug 202673%12%8%2.4%3.1%0.56%0.86%0.12%<0.01%
Sep 202669.2%20.8%6.2%2.3%0.76%0.44%0.23%0.09%<0.01%
  1. 1.Zendesk

    69.2%

    Held 1st. 301K estimated branded searches, +22.3% vs prior month. Share -3.8 points.

  2. 2.tawk.to

    20.8%

    Held 2nd. 90.5K estimated branded searches, +123.5% vs prior month. Share +8.8 points.

  3. 3.Tidio

    6.2%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -1.8 points.

  4. 4.LiveAgent

    2.3%

    Moved from 5th to 4th. 9.9K estimated branded searches, +22.2% vs prior month. Share -0.1 points.

  5. 5.Crisp

    0.76%

    Moved from 4th to 5th. 3.3K estimated branded searches, -68.3% vs prior month. Share -2.3 points.

  6. 6.Olark

    0.44%

    Moved from 7th to 6th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.LiveChat

    0.23%

    Moved from 6th to 7th. 1K estimated branded searches, -65.5% vs prior month. Share -0.6 points.

  8. 8.Drift

    0.09%

    Held 8th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Intercom

    <0.01%

    Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Drift and its closest rivals

Every comparison with Drift

13 comparisons

How has branded search demand for Drift changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Drift worldwide fell from 880 to 390.
  • Across the 12 months ending September 2026, Drift’s share of searches among live chat platforms worldwide held steady, from 0.17% to 0.09%.

How did search popularity change for live chat platforms worldwide in September 2026?

6 changes
  1. In September 2026, tawk.to gained share of searches among live chat platforms worldwide, from 12% to 20.8%.

  2. In September 2026, Zendesk lost share of searches among live chat platforms worldwide, from 73% to 69.2%.

  3. In September 2026, Crisp lost share of searches among live chat platforms worldwide, from 3.1% to 0.76%.

  4. In September 2026, Tidio lost share of searches among live chat platforms worldwide, from 8% to 6.2%.

  5. In September 2026, LiveChat lost share of searches among live chat platforms worldwide, from 0.86% to 0.23%.

  6. In September 2026, LiveAgent rose from 5th to 4th among live chat platforms worldwide.

How are Drift’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Drift’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • drift chat

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How the Brand Demand Index is measured

Where does Drift compete?

Drift is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chatbot builders10th of 100.05%Show ranking
Live chat platforms8th of 90.09%Shown above
Creator with pink hair and a pink jacket

Is Drift your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.