How popular isDMT in search?
In September 2026, there were an estimated 368K branded searches for DMT worldwide which held steady over the last 12 months. DMT holds 71.4% estimated Share of Search among sharpening tool brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
DMT71.4%
Spyderco17.6%
Work Sharp5.3%
Lansky3.5%
Smith's1.4%- Wicked Edge0.89%
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Which sharpening tool brands compete with DMT?
Share of Search by month for DMT, Spyderco, Work Sharp, Lansky. The figures are in the table below the chart.
View monthly share of search table
| Month | DMT | Spyderco | Work Sharp | Lansky | Smith's | Wicked Edge |
|---|---|---|---|---|---|---|
| Oct 2025 | 71% | 14.3% | 6.4% | 5.2% | 2% | 1% |
| Nov 2025 | 66.8% | 16.4% | 7.3% | 6% | 2% | 1.5% |
| Dec 2025 | 65.2% | 19.5% | 7.2% | 4.8% | 1.9% | 1.5% |
| Jan 2026 | 67.9% | 16.7% | 6.1% | 6.1% | 2% | 1.2% |
| Feb 2026 | 73% | 14.7% | 5.4% | 4.4% | 1.7% | 0.86% |
| Mar 2026 | 76.5% | 12.6% | 4.6% | 3.8% | 1.8% | 0.73% |
| Apr 2026 | 77.4% | 12.7% | 3.8% | 3.8% | 1.5% | 0.77% |
| May 2026 | 76.2% | 12.5% | 4.6% | 3.8% | 1.5% | 1.4% |
| Jun 2026 | 71.1% | 17.5% | 5.2% | 3.5% | 1.7% | 1% |
| Jul 2026 | 74% | 14.9% | 4.5% | 3.6% | 2.1% | 0.92% |
| Aug 2026 | 69.7% | 17.1% | 6.3% | 4.2% | 1.6% | 1.1% |
| Sep 2026 | 71.4% | 17.6% | 5.3% | 3.5% | 1.4% | 0.89% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.4% | 368K | 0% | +1.7 points | |
| 2, held 2nd | 17.6% | 90.5K | 0% | +0.4 points | |
| 3, held 3rd | 5.3% | 27.1K | -18.1% | -1 points | |
| 4, held 4th | 3.5% | 18.1K | -18.5% | -0.7 points | |
| 5, held 5th | 1.4% | 7.1K | -18.5% | -0.3 points | |
| 6, held 6th | 0.89% | 4.6K | -19.3% | -0.2 points |
1.
DMT71.4%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +1.7 points.
2.
Spyderco17.6%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.3%
Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -1 points.
4.
Lansky3.5%
Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.7 points.
5.
Smith's1.4%
Held 5th. 7.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
0.89%
Held 6th. 4.6K estimated branded searches, -19.3% vs prior month. Share -0.2 points.
Compare search popularity between DMT and its closest rivals
Every comparison with DMT
5 comparisons
How has branded search demand for DMT changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for DMT worldwide held steady at 368K.
- Across the 12 months ending September 2026, DMT’s estimated Share of Search among sharpening tool brands worldwide peaked at 77.4% in April 2026 and was lowest at 65.2% in December 2025.
How did search popularity change for sharpening tool brands worldwide in September 2026?
6 changes
In September 2026, DMT gained estimated Share of Search among sharpening tool brands worldwide, from 69.7% to 71.4%.
In September 2026, Work Sharp lost estimated Share of Search among sharpening tool brands worldwide, from 6.3% to 5.3%.
In September 2026, Lansky lost estimated Share of Search among sharpening tool brands worldwide, from 4.2% to 3.5%.
Estimated monthly branded searches for Spyderco worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.
Estimated monthly branded searches for Smith's worldwide fell 33.3% over 12 measured months, from 10.6K to 7.1K in September 2026.
Estimated monthly branded searches for Wicked Edge worldwide fell 14.8% over 12 measured months, from 5.4K to 4.6K in September 2026.
How is DMT measured?
Brandwave collects information about searches that people make online using DMT’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dmt
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Is DMT your brand?
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