How popular isDC in search?
In September 2026, there were an estimated 246K branded searches for DC worldwide which is down 18.3% over the last 12 months. DC holds 24.3% estimated Share of Search among comic book publishers worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Dark Horse66.4%DC24.3%
Image Comics4.9%
IDW3.3%
Boom Studios0.8%- Marvel0.43%
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Which comic book publishers compete with DC?
Share of Search by month for Dark Horse, DC, Image Comics, IDW. The figures are in the table below the chart.
View monthly share of search table
| Month | Dark Horse | DC | Image Comics | IDW | Boom Studios | Marvel |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.9% | 52.8% | 8.7% | 5.8% | 1.7% | 2.1% |
| Nov 2025 | 49.8% | 33.3% | 8.2% | 5.5% | 1.6% | 1.6% |
| Dec 2025 | 42.4% | 42.4% | 7% | 5.7% | 1.4% | 1.1% |
| Jan 2026 | 32.5% | 48.5% | 9.8% | 6.5% | 1.6% | 1.1% |
| Feb 2026 | 35.8% | 43.6% | 10.7% | 7.2% | 1.8% | 0.95% |
| Mar 2026 | 31.7% | 47.3% | 11.6% | 6.4% | 1.9% | 1% |
| Apr 2026 | 35.9% | 43.9% | 13.2% | 4.8% | 1.4% | 0.79% |
| May 2026 | 60.1% | 26.9% | 8.1% | 3.6% | 0.88% | 0.48% |
| Jun 2026 | 51.8% | 34.6% | 7% | 3.8% | 1.4% | 1.4% |
| Jul 2026 | 42.4% | 42.4% | 8.5% | 4.7% | 1.4% | 0.62% |
| Aug 2026 | 38.9% | 47.5% | 7.8% | 3.5% | 1% | 1.3% |
| Sep 2026 | 66.4% | 24.3% | 4.9% | 3.3% | 0.8% | 0.43% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 66.4% | 673K | +123.6% | +27.5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 24.3% | 246K | -33.2% | -23.3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 4.9% | 49.5K | -18.2% | -2.9 points | |
| 4, held 4th | 3.3% | 33.1K | +22.1% | -0.2 points | |
| 5, moved from 6th to 5th | 0.8% | 8.1K | 0% | -0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.43% | 4.4K | -55.6% | -0.8 pointsmoved from 5th to 6th |
66.4%
Moved from 2nd to 1st. 673K estimated branded searches, +123.6% vs prior month. Share +27.5 points.
2.
24.3%
Moved from 1st to 2nd. 246K estimated branded searches, -33.2% vs prior month. Share -23.3 points.
4.9%
Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -2.9 points.
4.
IDW3.3%
Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share -0.2 points.
0.8%
Moved from 6th to 5th. 8.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.Marvel
0.43%
Moved from 5th to 6th. 4.4K estimated branded searches, -55.6% vs prior month. Share -0.8 points.
Compare search popularity between DC and its closest rivals
Every comparison with DC
5 comparisons
How has branded search demand for DC changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for DC worldwide fell from 301K to 246K.
- Across the 12 months ending September 2026, DC’s estimated Share of Search among comic book publishers worldwide decreased from 52.8% to 24.3%.
- Across the 12 months ending September 2026, DC fell from 1st to 2nd among comic book publishers worldwide.
How did search popularity change for comic book publishers worldwide in September 2026?
5 changes
In September 2026, Dark Horse overtook DC to become the leader among comic book publishers worldwide, with 66.4% estimated Share of Search.
In September 2026, DC lost estimated Share of Search among comic book publishers worldwide, from 47.5% to 24.3%.
In September 2026, Image Comics lost estimated Share of Search among comic book publishers worldwide, from 7.8% to 4.9%.
In September 2026, Marvel lost estimated Share of Search among comic book publishers worldwide, from 1.3% to 0.43%.
In September 2026, Boom Studios rose from 6th to 5th among comic book publishers worldwide.
How is DC measured?
Brandwave collects information about searches that people make online using DC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dc comics
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