Brandwave

How popular isDavid's Bridal in search?

In August 2026, there were an estimated 368K branded searches for David's Bridal worldwide which is up 83.1% over the last 11 months. David's Bridal holds 68% estimated Share of Search among wedding dress brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. David's Bridal68%
  2. Pronovias16.7%
  3. Grace Loves Lace6.1%
  4. Made With Love5%
  5. Maggie Sottero4.1%
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Which wedding dress brands compete with David's Bridal?

David's Bridal against wedding dress brands worldwide, by month

Share of Search by month for David's Bridal, Pronovias, Grace Loves Lace, Made With Love, Maggie Sottero. The figures are in the table below the chart.

View monthly share of search table
MonthDavid's BridalPronoviasGrace Loves LaceMade With LoveMaggie Sottero
Oct 202548.5%32.6%8%6.5%4.4%
Nov 202551.6%28.3%8.5%7%4.6%
Dec 202550.3%27.6%8.3%8.3%5.5%
Jan 202655.8%25%9.2%5%5%
Feb 202670.5%17.2%5.2%4.2%2.8%
Mar 202674.1%14.8%4.5%3.7%3%
Apr 202671.3%14.3%4.3%7.8%2.3%
May 202665%19.4%5.8%5.8%3.9%
Jun 202665.7%19.6%5.9%4.8%4%
Jul 202668%16.7%6.1%5%4.1%
Aug 202668%16.7%6.1%5%4.1%
Sep 2026—————

  1. 1.David's Bridal

    68%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Pronovias

    16.7%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Grace Loves Lace

    6.1%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Made With Love

    5%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Maggie Sottero

    4.1%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between David's Bridal and its closest rivals

How has branded search demand for David's Bridal changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for David's Bridal worldwide rose from 201K to 368K.
  • Across the 11 months ending August 2026, David's Bridal’s estimated Share of Search among wedding dress brands worldwide increased from 48.5% to 68%.
  • Across the 11 months ending August 2026, David's Bridal’s estimated Share of Search among wedding dress brands worldwide peaked at 74.1% in March 2026 and was lowest at 48.5% in October 2025.

How did search popularity change for wedding dress brands worldwide in August 2026?

  1. Estimated monthly branded searches for David's Bridal worldwide rose 83.1% over 11 measured months, from 201K to 368K in August 2026.

  2. Estimated monthly branded searches for Maggie Sottero worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

  3. Estimated monthly branded searches for Pronovias worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

How is David's Bridal measured?

Brandwave collects information about searches that people make online using David's Bridal’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • davids bridal

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How the Brand Demand Index is measured

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