David's Bridal vs Maggie Sottero:Which is more popular by branded search?
In August 2026, David's Bridal had more branded searches than Maggie Sottero among wedding dress brands worldwide. David's Bridal was estimated to have 368K branded searches compared to Maggie Sottero’s 22.2K, and held a 68% Share of Search versus Maggie Sottero’s 4.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, David's Bridal or Maggie Sottero?
Compare the wedding dress brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for David's Bridal, Maggie Sottero. The figures are in the table below the chart.
View monthly share of search table
| Month | David's Bridal | Pronovias | Grace Loves Lace | Made With Love | Maggie Sottero |
|---|---|---|---|---|---|
| Oct 2025 | 48.5% | 32.6% | 8% | 6.5% | 4.4% |
| Nov 2025 | 51.6% | 28.3% | 8.5% | 7% | 4.6% |
| Dec 2025 | 50.3% | 27.6% | 8.3% | 8.3% | 5.5% |
| Jan 2026 | 55.8% | 25% | 9.2% | 5% | 5% |
| Feb 2026 | 70.5% | 17.2% | 5.2% | 4.2% | 2.8% |
| Mar 2026 | 74.1% | 14.8% | 4.5% | 3.7% | 3% |
| Apr 2026 | 71.3% | 14.3% | 4.3% | 7.8% | 2.3% |
| May 2026 | 65% | 19.4% | 5.8% | 5.8% | 3.9% |
| Jun 2026 | 65.7% | 19.6% | 5.9% | 4.8% | 4% |
| Jul 2026 | 68% | 16.7% | 6.1% | 5% | 4.1% |
| Aug 2026 | 68% | 16.7% | 6.1% | 5% | 4.1% |
| Sep 2026 | — | — | — | — | — |
How has the David's Bridal and Maggie Sottero comparison changed over the last 12 months?
3 findings
- David's Bridal was ahead of Maggie Sottero in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, David's Bridal’s estimated Share of Search among wedding dress brands worldwide moved from 48.5% to 68%, and its estimated monthly branded searches moved from 201K to 368K.
- Across the 11 months ending August 2026, Maggie Sottero’s estimated Share of Search among wedding dress brands worldwide moved from 4.4% to 4.1%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
How did search popularity change for wedding dress brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for David's Bridal worldwide rose 83.1% over 11 measured months, from 201K to 368K in August 2026.
Estimated monthly branded searches for Maggie Sottero worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using David's Bridal’s and Maggie Sottero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
David's Bridal
1 branded search term
- davids bridal
Maggie Sottero
1 branded search term
- maggie sottero
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.