Brandwave

Wedding dress brands:Which brands are most popular in search?

In August 2026, David's Bridal was the most searched among wedding dress brands worldwide, with an estimated 368K branded searches and 68% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. David's Bridal68%
  2. Pronovias16.7%
  3. Grace Loves Lace6.1%
  4. Made With Love5%
  5. Maggie Sottero4.1%

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Share of SearchLeaderboard

Compare the wedding dress brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among wedding dress brands worldwide, by month

Share of Search by month for David's Bridal, Pronovias, Grace Loves Lace, Made With Love, Maggie Sottero. The figures are in the table below the chart.

View monthly share of search table
MonthDavid's BridalPronoviasGrace Loves LaceMade With LoveMaggie Sottero
Oct 202548.5%32.6%8%6.5%4.4%
Nov 202551.6%28.3%8.5%7%4.6%
Dec 202550.3%27.6%8.3%8.3%5.5%
Jan 202655.8%25%9.2%5%5%
Feb 202670.5%17.2%5.2%4.2%2.8%
Mar 202674.1%14.8%4.5%3.7%3%
Apr 202671.3%14.3%4.3%7.8%2.3%
May 202665%19.4%5.8%5.8%3.9%
Jun 202665.7%19.6%5.9%4.8%4%
Jul 202668%16.7%6.1%5%4.1%
Aug 202668%16.7%6.1%5%4.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.David's Bridal

    68%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Pronovias

    16.7%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Grace Loves Lace

    6.1%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Made With Love

    5%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Maggie Sottero

    4.1%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among wedding dress brands worldwide?

In August 2026, David's Bridal was the most searched among wedding dress brands worldwide, with an estimated 368K branded searches and 68% estimated Share of Search within this set. Pronovias is in 2nd place, 51.3 percentage points behind at 16.7% Share of Search.

Global wedding dress brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
David's Bridal48.5% → 68%74.1%Mar 202648.5%Oct 20251st
Pronovias32.6% → 16.7%32.6%Oct 202514.3%Apr 20262nd
Grace Loves Lace8% → 6.1%9.2%Jan 20264.3%Apr 20263rd
Made With Love6.5% → 5%8.3%Dec 20253.7%Mar 20264th
Maggie Sottero4.4% → 4.1%5.5%Dec 20252.3%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, David's Bridal’s estimated Share of Search among wedding dress brands worldwide increased from 48.5% to 68%.
  • Across the 11 months ending August 2026, Pronovias’ estimated Share of Search among wedding dress brands worldwide decreased from 32.6% to 16.7%.
  • Across the 11 months ending August 2026, Grace Loves Lace’s estimated Share of Search among wedding dress brands worldwide decreased from 8% to 6.1%.
  • Across the 11 months ending August 2026, Made With Love’s estimated Share of Search among wedding dress brands worldwide decreased from 6.5% to 5%.
  • Across the 11 months ending August 2026, David's Bridal’s estimated Share of Search among wedding dress brands worldwide peaked at 74.1% in March 2026 and was lowest at 48.5% in October 2025.
  • Across the 11 months ending August 2026, Pronovias’ estimated Share of Search among wedding dress brands worldwide peaked at 32.6% in October 2025 and was lowest at 14.3% in April 2026.
  • Across the 11 months ending August 2026, Grace Loves Lace’s estimated Share of Search among wedding dress brands worldwide peaked at 9.2% in January 2026 and was lowest at 4.3% in April 2026.
  • Across the 11 months ending August 2026, Made With Love’s estimated Share of Search among wedding dress brands worldwide peaked at 8.3% in December 2025 and was lowest at 3.7% in March 2026.
  • Across the 11 months ending August 2026, Maggie Sottero’s estimated Share of Search among wedding dress brands worldwide peaked at 5.5% in December 2025 and was lowest at 2.3% in April 2026.
  • Across the 11 months ending August 2026, Maggie Sottero held steady: its estimated Share of Search among wedding dress brands worldwide moved less than 0.5 percentage points.

How did search popularity change for wedding dress brands worldwide in August 2026?

  1. Estimated monthly branded searches for David's Bridal worldwide rose 83.1% over 11 measured months, from 201K to 368K in August 2026.

  2. Estimated monthly branded searches for Maggie Sottero worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

  3. Estimated monthly branded searches for Pronovias worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

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