David's Bridal vs Grace Loves Lace:Which is searched more?
In August 2026, David's Bridal had more branded searches than Grace Loves Lace among wedding dress brands worldwide. David's Bridal was estimated to have 1.1M branded searches compared to Grace Loves Lace’s 33.1K, and held an 85% Share of Search versus Grace Loves Lace’s 2.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, David's Bridal or Grace Loves Lace?
Compare the wedding dress brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for David's Bridal, Grace Loves Lace. The figures are in the table below the chart.
View monthly share of search table
| Month | David's Bridal | Grace Loves Lace |
|---|---|---|
| Oct 2025 | 72.3% | 4% |
| Nov 2025 | 74.5% | 4.1% |
| Dec 2025 | 73.2% | 4% |
| Jan 2026 | 77.3% | 4.2% |
| Feb 2026 | 86.7% | 2.1% |
| Mar 2026 | 88.5% | 1.8% |
| Apr 2026 | 87.3% | 1.8% |
| May 2026 | 83.3% | 2.5% |
| Jun 2026 | 83.7% | 2.5% |
| Jul 2026 | 85% | 2.5% |
| Aug 2026 | 85% | 2.5% |
| Sep 2026 | — | — |
How has the David's Bridal and Grace Loves Lace comparison changed over the last 12 months?
3 findings
- David's Bridal was ahead of Grace Loves Lace in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, David's Bridal’s estimated Share of Search among wedding dress brands worldwide moved from 72.3% to 85%, and its estimated monthly branded searches moved from 603K to 1.1M.
- Across the 11 months ending August 2026, Grace Loves Lace’s estimated Share of Search among wedding dress brands worldwide moved from 4% to 2.5%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for wedding dress brands worldwide in August 2026?
1 change
Estimated monthly branded searches for David's Bridal worldwide rose 83.1% over 11 measured months, from 603K to 1.1M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using David's Bridal’s and Grace Loves Lace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
David's Bridal
3 branded search terms
- david s bridal
- davids bridal
- davidsbridal
Grace Loves Lace
1 branded search term
- grace loves lace
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