Brandwave

How popular isContura in search?

In August 2026, there were an estimated 110 branded searches for Contura worldwide which is down 57.7% over the last 11 months. Contura holds 0.27% estimated Share of Search among wood burners worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Aga80.5%
  2. Charnwood7.1%
  3. Jotul5.8%
  4. Morso3.9%
  5. Stovax2.4%
  6. Contura0.27%
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Which wood burners compete with Contura?

Contura against wood burners worldwide, by month

Share of Search by month for Aga, Charnwood, Jotul, Morso, Stovax, Contura. The figures are in the table below the chart.

View monthly share of search table
MonthAgaCharnwoodJotulMorsoStovaxContura
Oct 202572.2%9.6%7.8%6.4%3.4%0.46%
Nov 202571%9.5%9.5%6.3%3.3%0.37%
Dec 202575.4%8.2%8.2%5.4%2.4%0.39%
Jan 202671%9.5%9.5%6.3%3.3%0.46%
Feb 202679%7%7%4.7%2%0.27%
Mar 202679.5%7%7%3.8%2.4%0.34%
Apr 202680.2%7.1%5.6%4.7%2.1%0.21%
May 202681.2%7.2%5.7%3.9%1.8%0.27%
Jun 202682.9%5.8%4.9%4%2.2%0.21%
Jul 202682.8%5.8%5.8%3.1%2.2%0.28%
Aug 202680.5%7.1%5.8%3.9%2.4%0.27%
Sep 2026——————

  1. 1.Aga

    80.5%

    Held 1st. 33.1K estimated branded searches, +22.1% vs prior month. Share -2.3 points.

  2. 2.Charnwood

    7.1%

    Held 2nd. 2.9K estimated branded searches, +52.6% vs prior month. Share +1.2 points.

  3. 3.Jotul

    5.8%

    Held 3rd. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

  4. 4.Morso

    3.9%

    Held 4th. 1.6K estimated branded searches, +60% vs prior month. Share +0.8 points.

  5. 5.Stovax

    2.4%

    Held 5th. 1K estimated branded searches, +38.9% vs prior month. Share +0.2 points.

  6. 6.Contura

    0.27%

    Held 6th. 110 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between Contura and its closest rivals

How has branded search demand for Contura changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Contura worldwide fell from 260 to 110.
  • Across the 11 months ending August 2026, Contura’s estimated Share of Search among wood burners worldwide held steady, from 0.46% to 0.27%.

How did search popularity change for wood burners worldwide in August 2026?

  1. In August 2026, Charnwood gained estimated Share of Search among wood burners worldwide, from 5.8% to 7.1%.

  2. In August 2026, Morso gained estimated Share of Search among wood burners worldwide, from 3.1% to 3.9%.

  3. In August 2026, Aga lost estimated Share of Search among wood burners worldwide, from 82.8% to 80.5%.

  4. Estimated monthly branded searches for Contura worldwide fell 57.7% over 11 measured months, from 260 to 110 in August 2026.

  5. Estimated monthly branded searches for Stovax worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026.

  6. Estimated monthly branded searches for Jotul worldwide fell 45.5% over 11 measured months, from 4.4K to 2.4K in August 2026.

How is Contura measured?

Brandwave collects information about searches that people make online using Contura’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • contura stove

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How the Brand Demand Index is measured

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