Brandwave

Aga vs Contura:Which is more popular by branded search?

In August 2026, Aga had more branded searches than Contura among wood burners worldwide. Aga was estimated to have 33.1K branded searches compared to Contura’s 110, and held an 80.5% Share of Search versus Contura’s 0.27%. These are worldwide searches for English-language branded terms.

Share of Search among wood burners worldwide in August 2026Which is more popular in search, Aga or Contura?
Aga80.5%33.1K searches
vs
Contura0.27%110 searches

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Which is more popular in search, Aga or Contura?

Compare the wood burners shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Aga and Contura among wood burners worldwide, by month

Share of Search by month for Aga, Contura. The figures are in the table below the chart.

View monthly share of search table
MonthAgaCharnwoodJotulMorsoStovaxContura
Oct 202572.2%9.6%7.8%6.4%3.4%0.46%
Nov 202571%9.5%9.5%6.3%3.3%0.37%
Dec 202575.4%8.2%8.2%5.4%2.4%0.39%
Jan 202671%9.5%9.5%6.3%3.3%0.46%
Feb 202679%7%7%4.7%2%0.27%
Mar 202679.5%7%7%3.8%2.4%0.34%
Apr 202680.2%7.1%5.6%4.7%2.1%0.21%
May 202681.2%7.2%5.7%3.9%1.8%0.27%
Jun 202682.9%5.8%4.9%4%2.2%0.21%
Jul 202682.8%5.8%5.8%3.1%2.2%0.28%
Aug 202680.5%7.1%5.8%3.9%2.4%0.27%
Sep 2026——————

How has the Aga and Contura comparison changed over the last 12 months?

  • Aga was ahead of Contura in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Aga’s estimated Share of Search among wood burners worldwide moved from 72.2% to 80.5%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 11 months ending August 2026, Contura’s estimated Share of Search among wood burners worldwide moved from 0.46% to 0.27%, and its estimated monthly branded searches moved from 260 to 110.

How did search popularity change for wood burners worldwide in August 2026?

  1. In August 2026, Aga lost estimated Share of Search among wood burners worldwide, from 82.8% to 80.5%.

  2. Estimated monthly branded searches for Contura worldwide fell 57.7% over 11 measured months, from 260 to 110 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Aga’s and Contura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aga

1 branded search term

  • aga stove

Contura

1 branded search term

  • contura stove

How the Brand Demand Index is measured

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