Brandwave

Wood burners:Which brands are most popular in search?

In August 2026, Aga was the most searched among wood burners worldwide, with an estimated 33.1K branded searches and 80.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Aga80.5%
  2. Charnwood7.1%
  3. Jotul5.8%
  4. Morso3.9%
  5. Stovax2.4%
  6. Contura0.27%

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Share of SearchLeaderboard

Compare the wood burners shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among wood burners worldwide, by month

Share of Search by month for Aga, Charnwood, Jotul, Morso, Stovax. The figures are in the table below the chart.

View monthly share of search table
MonthAgaCharnwoodJotulMorsoStovaxContura
Oct 202572.2%9.6%7.8%6.4%3.4%0.46%
Nov 202571%9.5%9.5%6.3%3.3%0.37%
Dec 202575.4%8.2%8.2%5.4%2.4%0.39%
Jan 202671%9.5%9.5%6.3%3.3%0.46%
Feb 202679%7%7%4.7%2%0.27%
Mar 202679.5%7%7%3.8%2.4%0.34%
Apr 202680.2%7.1%5.6%4.7%2.1%0.21%
May 202681.2%7.2%5.7%3.9%1.8%0.27%
Jun 202682.9%5.8%4.9%4%2.2%0.21%
Jul 202682.8%5.8%5.8%3.1%2.2%0.28%
Aug 202680.5%7.1%5.8%3.9%2.4%0.27%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Aga

    80.5%

    Held 1st. 33.1K estimated branded searches, +22.1% vs prior month. Share -2.3 points.

  2. 2.Charnwood

    7.1%

    Held 2nd. 2.9K estimated branded searches, +52.6% vs prior month. Share +1.2 points.

  3. 3.Jotul

    5.8%

    Held 3rd. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

  4. 4.Morso

    3.9%

    Held 4th. 1.6K estimated branded searches, +60% vs prior month. Share +0.8 points.

  5. 5.Stovax

    2.4%

    Held 5th. 1K estimated branded searches, +38.9% vs prior month. Share +0.2 points.

  6. 6.Contura

    0.27%

    Held 6th. 110 estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among wood burners worldwide?

In August 2026, Aga was the most searched among wood burners worldwide, with an estimated 33.1K branded searches and 80.5% estimated Share of Search within this set. Charnwood is in 2nd place, 73.5 percentage points behind at 7.1% Share of Search.

Global wood burners, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Aga72.2% → 80.5%82.9%Jun 202671%Jan 20261st
Charnwood9.6% → 7.1%9.6%Oct 20255.8%Jul 20262nd
Jotul7.8% → 5.8%9.5%Nov 20254.9%Jun 20263rd
Morso6.4% → 3.9%6.4%Oct 20253.1%Jul 20264th
Stovax3.4% → 2.4%3.4%Oct 20251.8%May 20265th
Contura0.46% → 0.27%0.46%Oct 20250.21%Apr 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Aga’s estimated Share of Search among wood burners worldwide increased from 72.2% to 80.5%.
  • Across the 11 months ending August 2026, Charnwood’s estimated Share of Search among wood burners worldwide decreased from 9.6% to 7.1%.
  • Across the 11 months ending August 2026, Jotul’s estimated Share of Search among wood burners worldwide decreased from 7.8% to 5.8%.
  • Across the 11 months ending August 2026, Morso’s estimated Share of Search among wood burners worldwide decreased from 6.4% to 3.9%.
  • Across the 11 months ending August 2026, Stovax’s estimated Share of Search among wood burners worldwide decreased from 3.4% to 2.4%.
  • Across the 11 months ending August 2026, Aga’s estimated Share of Search among wood burners worldwide peaked at 82.9% in June 2026 and was lowest at 71% in January 2026.
  • Across the 11 months ending August 2026, Charnwood’s estimated Share of Search among wood burners worldwide peaked at 9.6% in October 2025 and was lowest at 5.8% in July 2026.
  • Across the 11 months ending August 2026, Jotul’s estimated Share of Search among wood burners worldwide peaked at 9.5% in November 2025 and was lowest at 4.9% in June 2026.
  • Across the 11 months ending August 2026, Morso’s estimated Share of Search among wood burners worldwide peaked at 6.4% in October 2025 and was lowest at 3.1% in July 2026.
  • Across the 11 months ending August 2026, Stovax’s estimated Share of Search among wood burners worldwide peaked at 3.4% in October 2025 and was lowest at 1.8% in May 2026.
  • Across the 11 months ending August 2026, Contura held steady: its estimated Share of Search among wood burners worldwide moved less than 0.5 percentage points.

How did search popularity change for wood burners worldwide in August 2026?

  1. In August 2026, Charnwood gained estimated Share of Search among wood burners worldwide, from 5.8% to 7.1%.

  2. In August 2026, Morso gained estimated Share of Search among wood burners worldwide, from 3.1% to 3.9%.

  3. In August 2026, Aga lost estimated Share of Search among wood burners worldwide, from 82.8% to 80.5%.

  4. Estimated monthly branded searches for Contura worldwide fell 57.7% over 11 measured months, from 260 to 110 in August 2026.

  5. Estimated monthly branded searches for Stovax worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026.

  6. Estimated monthly branded searches for Jotul worldwide fell 45.5% over 11 measured months, from 4.4K to 2.4K in August 2026.

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