Brandwave

Contura vs Jotul:Which is searched more?

In August 2026, Jotul had more branded searches than Contura among wood burners worldwide. Jotul was estimated to have 2.4K branded searches compared to Contura’s 110, and held a 5.8% Share of Search versus Contura’s 0.27%. These are worldwide searches for English-language branded terms.

Share of Search among wood burners worldwide in August 2026Which is more popular in search, Contura or Jotul?
Contura0.27%110 searches
vs
Jotul5.8%2.4K searches

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Which is more popular in search, Contura or Jotul?

Compare the wood burners shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Contura and Jotul among wood burners worldwide, by month

Share of Search by month for Jotul, Contura. The figures are in the table below the chart.

View monthly share of search table
MonthJotulContura
Oct 20257.8%0.46%
Nov 20259.5%0.37%
Dec 20258.2%0.39%
Jan 20269.5%0.46%
Feb 20267%0.27%
Mar 20267%0.34%
Apr 20265.6%0.21%
May 20265.7%0.27%
Jun 20264.9%0.21%
Jul 20265.8%0.28%
Aug 20265.8%0.27%
Sep 2026——

How has the Contura and Jotul comparison changed over the last 12 months?

  • Jotul was ahead of Contura in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Contura’s estimated Share of Search among wood burners worldwide moved from 0.46% to 0.27%, and its estimated monthly branded searches moved from 260 to 110.
  • Across the 11 months ending August 2026, Jotul’s estimated Share of Search among wood burners worldwide moved from 7.8% to 5.8%, and its estimated monthly branded searches moved from 4.4K to 2.4K.

How did search popularity change for wood burners worldwide in August 2026?

  1. Estimated monthly branded searches for Contura worldwide fell 57.7% over 11 measured months, from 260 to 110 in August 2026.

  2. Estimated monthly branded searches for Jotul worldwide fell 45.5% over 11 measured months, from 4.4K to 2.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Contura’s and Jotul’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Contura

1 branded search term

  • contura stove

Jotul

1 branded search term

  • jotul stove

How the Brand Demand Index is measured

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