Brandwave

How popular isCoCo in search?

In September 2026, people searched for CoCo by name about 1,900 times worldwide, a 20.8% decrease from the previous year. These searches made up 0.09% of all global bubble tea chain searches, placing CoCo ninth out of nine chains. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Gong cha47.3%
  2. Chatime17.4%
  3. Kung Fu Tea14.2%
  4. Happy Lemon6.4%
  5. Sharetea6.4%
  6. Tiger Sugar4.3%
  7. ChaPanda1.9%
  8. Yi Fang Taiwan Fruit Tea1.9%
  9. CoCo0.09%
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Which bubble tea chains compete with CoCo?

CoCo against bubble tea chains worldwide, by month

Share of searches by month for Gong cha, Chatime, Kung Fu Tea, Happy Lemon, Sharetea, Tiger Sugar, CoCo. The figures are in the table below the chart.

View monthly share of searches table
MonthGong chaChatimeKung Fu TeaHappy LemonShareteaTiger SugarChaPandaYi Fang Taiwan Fruit TeaCoCo
Oct 202543%15.8%19.4%7.1%7.1%4.7%0.64%2.1%0.1%
Nov 202546%13.8%16.9%7.6%7.6%5.1%0.68%2.3%0.11%
Dec 202541.2%15.2%22.7%6.8%6.8%4.5%0.75%2%0.1%
Jan 202644.2%13.3%19.9%7.3%7.3%4.9%0.8%2.2%0.13%
Feb 202647.9%14.4%17.6%6.5%6.5%4.3%0.71%1.9%0.09%
Mar 202642.8%15.7%19.3%7.1%7.1%4.7%1.2%2.1%0.1%
Apr 202642.8%15.8%19.3%7.1%7.1%4.7%1.2%2.1%0.08%
May 202648.6%14.7%14.7%8%6.6%4.4%1.1%2%0.12%
Jun 202644.9%16.5%16.5%7.4%6.1%4.9%1.2%2.2%0.11%
Jul 202644.7%16.4%16.4%7.4%6%4.9%1.8%2.2%0.08%
Aug 202644.7%16.4%16.4%7.4%6%4.9%1.8%2.2%0.08%
Sep 202647.3%17.4%14.2%6.4%6.4%4.3%1.9%1.9%0.09%
  1. 1.Gong cha

    47.3%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +2.7 points.

  2. 2.Chatime

    17.4%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +1 points.

  3. Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  4. Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -1 points.

  5. 5.Sharetea

    6.4%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. Held 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.6 points.

  7. 7.ChaPanda

    1.9%

    Moved from 8th to 7th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. Moved from 7th to 8th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  9. 9.CoCo

    0.09%

    Held 9th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between CoCo and its closest rivals

Every comparison with CoCo

8 comparisons

How has branded search demand for CoCo changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for CoCo worldwide fell from 2.4K to 1.9K.
  • Across the 12 months ending September 2026, CoCo’s share of searches among bubble tea chains worldwide held steady, from 0.1% to 0.09%.

How did search popularity change for bubble tea chains worldwide in September 2026?

6 changes
  1. In September 2026, Gong cha gained share of searches among bubble tea chains worldwide, from 44.7% to 47.3%.

  2. In September 2026, Chatime gained share of searches among bubble tea chains worldwide, from 16.4% to 17.4%.

  3. In September 2026, Kung Fu Tea lost share of searches among bubble tea chains worldwide, from 16.4% to 14.2%.

  4. In September 2026, Happy Lemon lost share of searches among bubble tea chains worldwide, from 7.4% to 6.4%.

  5. In September 2026, Tiger Sugar lost share of searches among bubble tea chains worldwide, from 4.9% to 4.3%.

  6. In September 2026, ChaPanda rose from 8th to 7th among bubble tea chains worldwide.

How are CoCo’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using CoCo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • coco fresh tea

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How the Brand Demand Index is measured

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