Brandwave

Chatime vs CoCo:Which is more popular?

In September 2026, Chatime had more branded searches than CoCo among bubble tea chains worldwide. Chatime had about 368,000 branded searches, while CoCo had 1,900. Chatime made up 17.4% of all bubble tea chain searches we track, and CoCo accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about bubble tea chains, CoCo appeared in all four answers and Chatime in one. CoCo was mentioned before Chatime in three out of four answers.

Among bubble tea chains worldwide in September 2026

Who do people search for more?

Chatime, about 194 searches for every 1 for CoCo

Chatime 368K searchesCoCo 1.9K searches

Who does AI mention more?

CoCo, mentioned in every answer we collected

CoCo in 4 of 4Chatime in 1 of 4

Who does AI recommend more?

CoCo, named ahead of Chatime in 3 of 4 answers

CoCo first in 3Chatime first in 1

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Top bubble tea chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, CoCo appeared in all four answers. Chatime was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. CoCo was listed before Chatime in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gong cha1st
  2. Kung Fu Tea2nd
  3. Sharetea3rd
  4. CoCo4th
  5. Tiger Sugar5th
  6. Chatime6th
  7. Happy Lemon7th
  8. ChaPanda–
  9. Yi Fang Taiwan Fruit Tea–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gong cha4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kung Fu Tea4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sharetea4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CoCo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tiger Sugar3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Happy Lemon2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Chatime1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ChaPanda0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Yi Fang Taiwan Fruit Tea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bubble tea chains

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Chatime or CoCo more popular in search?

This chart shows how often people search Google for Chatime and CoCo by name. Each line represents a brand's share of searches for all nine bubble tea chains we track, month by month, from English-language searches worldwide.

Chatime and CoCo among bubble tea chains worldwide, by month

Share of searches by month for Chatime, CoCo. The figures are in the table below the chart.

View monthly share of searches table
MonthGong chaChatimeKung Fu TeaHappy LemonShareteaTiger SugarChaPandaYi Fang Taiwan Fruit TeaCoCo
Oct 202543%15.8%19.4%7.1%7.1%4.7%0.64%2.1%0.1%
Nov 202546%13.8%16.9%7.6%7.6%5.1%0.68%2.3%0.11%
Dec 202541.2%15.2%22.7%6.8%6.8%4.5%0.75%2%0.1%
Jan 202644.2%13.3%19.9%7.3%7.3%4.9%0.8%2.2%0.13%
Feb 202647.9%14.4%17.6%6.5%6.5%4.3%0.71%1.9%0.09%
Mar 202642.8%15.7%19.3%7.1%7.1%4.7%1.2%2.1%0.1%
Apr 202642.8%15.8%19.3%7.1%7.1%4.7%1.2%2.1%0.08%
May 202648.6%14.7%14.7%8%6.6%4.4%1.1%2%0.12%
Jun 202644.9%16.5%16.5%7.4%6.1%4.9%1.2%2.2%0.11%
Jul 202644.7%16.4%16.4%7.4%6%4.9%1.8%2.2%0.08%
Aug 202644.7%16.4%16.4%7.4%6%4.9%1.8%2.2%0.08%
Sep 202647.3%17.4%14.2%6.4%6.4%4.3%1.9%1.9%0.09%

How has the Chatime and CoCo comparison changed over the last 12 months?

3 findings
  • Chatime was ahead of CoCo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Chatime’s share of searches among bubble tea chains worldwide moved from 15.8% to 17.4%, and its estimated monthly branded searches held steady at 368K.
  • Across the 12 months ending September 2026, CoCo’s share of searches among bubble tea chains worldwide moved from 0.1% to 0.09%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for bubble tea chains worldwide in September 2026?

2 changes
  1. In September 2026, Chatime gained share of searches among bubble tea chains worldwide, from 16.4% to 17.4%.

  2. Estimated monthly branded searches for CoCo worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Chatime’s and CoCo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chatime

1 branded search term

  • chatime

CoCo

1 branded search term

  • coco fresh tea

How the Brand Demand Index is measured

Other head-to-heads among bubble tea chains

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