Brandwave

How popular isCitizen in search?

In September 2026, there were an estimated 553K branded searches for Citizen worldwide which is up 22.1% over the last 12 months. Citizen holds 3.6% estimated Share of Search among watch brands worldwide and is ranked 8th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Casio34.2%
  2. Rolex26.4%
  3. Seiko11.8%
  4. Tissot7.9%
  5. TAG Heuer6.5%
  6. Fossil5.3%
  7. Omega4.3%
  8. Citizen3.6%
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Where does Citizen compete?

Citizen is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Watch brands8th of 83.6%Shown below
Luxury watch brands5th of 56.6%Show ranking
Photo printer brands2nd of 624.9%Show ranking

Which watch brands compete with Citizen?

Citizen against watch brands worldwide, by month

Share of Search by month for Casio, Rolex, Seiko, Tissot, TAG Heuer, Fossil, Omega, Citizen. The figures are in the table below the chart.

View monthly share of search table
MonthCasioRolexSeikoTissotTAG HeuerFossilOmegaCitizen
Oct 202530.2%27.7%12.4%8.3%8.3%5.6%4.6%3.1%
Nov 202533.4%25.7%11.5%7.7%7.7%6.3%4.2%3.5%
Dec 202528.4%30.1%11%9%7.3%6%4.1%4.1%
Jan 202627.8%28.7%12.9%8.6%7%7%4.7%3.2%
Feb 202628.8%31.5%11.6%7.7%6.3%6.3%4.2%3.5%
Mar 202628.7%29.3%13.1%8.7%7.2%5.9%3.9%3.2%
Apr 202629.4%30%11%8.9%7.3%6%4%3.3%
May 202627.6%27.7%12.4%10.2%8.3%5.6%4.6%3.8%
Jun 202632.2%24.4%13.3%8.9%7.3%4.9%4.9%4%
Jul 202633%25%11.2%9.1%7.5%5%5%4.1%
Aug 202634.6%26.3%11.7%7.8%6.4%5.3%4.3%3.5%
Sep 202634.2%26.4%11.8%7.9%6.5%5.3%4.3%3.6%

  1. 1.Casio

    34.2%

    Held 1st. 5.3M estimated branded searches, -1.5% vs prior month. Share -0.3 points.

  2. 2.Rolex

    26.4%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Seiko

    11.8%

    Held 3rd. 1.8M estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Tissot

    7.9%

    Held 4th. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.TAG Heuer

    6.5%

    Held 5th. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Fossil

    5.3%

    Held 6th. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Omega

    4.3%

    Held 7th. 674K estimated branded searches, +0.02% vs prior month. Share 0 points.

  8. 8.Citizen

    3.6%

    Held 8th. 553K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Citizen and its closest rivals

Every comparison with Citizen

How has branded search demand for Citizen changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Citizen worldwide rose from 453K to 553K.
  • Across the 12 months ending September 2026, Citizen’s estimated Share of Search among watch brands worldwide increased from 3.1% to 3.6%.
  • Across the 12 months ending September 2026, Citizen’s estimated Share of Search among watch brands worldwide peaked at 4.1% in July 2026 and was lowest at 3.1% in October 2025.

How did search popularity change for watch brands worldwide in September 2026?

  1. Rolex’s estimated Share of Search among watch brands worldwide has gained ground for 3 months in a row, from 24.4% to 26.4% in September 2026.

  2. Estimated monthly branded searches for Citizen worldwide rose 22.1% over 12 measured months, from 453K to 553K in September 2026.

  3. Estimated monthly branded searches for Casio worldwide rose 18.9% over 12 measured months, from 4.5M to 5.3M in September 2026.

  4. Estimated monthly branded searches for TAG Heuer worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

How is Citizen measured?

Brandwave collects information about searches that people make online using Citizen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • citizen nz
  • citizen watch

Do you work for Citizen? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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