Brandwave

How popular isCarex in search?

In September 2026, there were an estimated 60.5K branded searches for Carex worldwide which held steady over the last 12 months. Carex holds 18% estimated Share of Search among hand sanitiser brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dettol73.2%
  2. Carex18%
  3. Purell6.6%
  4. Germ-X1.6%
  5. Zoono0.57%
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Which hand sanitiser brands compete with Carex?

Carex against hand sanitiser brands worldwide, by month

Share of Search by month for Dettol, Carex, Purell. The figures are in the table below the chart.

View monthly share of search table
MonthDettolCarexPurellGerm-XZoono
Oct 202574.2%18.3%5.5%1.3%0.72%
Nov 202576.7%15.4%5.6%1.4%0.9%
Dec 202579%13%5.8%1.4%0.77%
Jan 202675.8%15.3%6.8%1.4%0.74%
Feb 202670.2%21.1%6.3%1.5%0.84%
Mar 202668.1%25.1%5%1%0.8%
Apr 202663.9%28.6%5.8%1.1%0.62%
May 202667.3%24.8%6.1%1.2%0.66%
Jun 202672.4%17.8%8%1.1%0.71%
Jul 202674.3%18.3%5.5%1.3%0.57%
Aug 202673%17.9%6.6%2%0.56%
Sep 202673.2%18%6.6%1.6%0.57%
  1. 1.Dettol

    73.2%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Carex

    18%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Purell

    6.6%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Germ-X

    1.6%

    Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  5. 5.Zoono

    0.57%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Carex and its closest rivals

Every comparison with Carex

How has branded search demand for Carex changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Carex worldwide held steady at 60.5K.
  • Across the 12 months ending September 2026, Carex’s estimated Share of Search among hand sanitiser brands worldwide peaked at 28.6% in April 2026 and was lowest at 13% in December 2025.

How did search popularity change for hand sanitiser brands worldwide in September 2026?

  1. Estimated monthly branded searches for Germ-X worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026.

  2. Estimated monthly branded searches for Purell worldwide rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.

  3. Estimated monthly branded searches for Zoono worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How is Carex measured?

Brandwave collects information about searches that people make online using Carex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • carex

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How the Brand Demand Index is measured

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Is Carex your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.