Brandwave

How popular isBWT in search?

In August 2026, there were an estimated 90.5K branded searches for BWT worldwide which is down 17.7% over the last 11 months. BWT holds 3.9% estimated Share of Search among water filter brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Philips47.5%
  2. Brita24.5%
  3. Waterdrop23.7%
  4. BWT3.9%
  5. Puretec0.35%
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Where does BWT compete?

BWT is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Water filter brands4th of 53.9%Shown below
Water dispensers3rd of 66.9%Show ranking
Water softeners2nd of 630.1%Show ranking

Which water filter brands compete with BWT?

BWT against water filter brands worldwide, by month

Share of Search by month for Philips, Brita, Waterdrop, BWT. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsBritaWaterdropBWTPuretec
Oct 202551.6%21.3%21.5%5.2%0.39%
Nov 202553.5%18.6%23%4.6%0.34%
Dec 202558%19%18.9%3.8%0.28%
Jan 202648.4%22%24.4%4.9%0.36%
Feb 202648.4%19.5%27.3%4.5%0.4%
Mar 202646.1%21.6%26.5%5.3%0.39%
Apr 202646.3%21.7%27.1%4.5%0.4%
May 202644.2%22.1%26.7%6.6%0.39%
Jun 202641.6%22.2%30.8%5%0.37%
Jul 202647.7%23%24.9%4.1%0.37%
Aug 202647.5%24.5%23.7%3.9%0.35%
Sep 2026—————

  1. 1.Philips

    47.5%

    Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share -0.2 points.

  2. 2.Brita

    24.5%

    Moved from 3rd to 2nd. 567K estimated branded searches, +11.7% vs prior month. Share +1.5 points.

  3. 3.Waterdrop

    23.7%

    Moved from 2nd to 3rd. 550K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.BWT

    3.9%

    Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Puretec

    0.35%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between BWT and its closest rivals

How has branded search demand for BWT changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for BWT worldwide fell from 110K to 90.5K.
  • Across the 11 months ending August 2026, BWT’s estimated Share of Search among water filter brands worldwide decreased from 5.2% to 3.9%.
  • Across the 11 months ending August 2026, BWT’s estimated Share of Search among water filter brands worldwide peaked at 6.6% in May 2026 and was lowest at 3.8% in December 2025.

How did search popularity change for water filter brands worldwide in August 2026?

  1. In August 2026, Brita overtook Waterdrop to rank 2nd among water filter brands worldwide, at 24.5%.

  2. In August 2026, Waterdrop lost estimated Share of Search among water filter brands worldwide, from 24.9% to 23.7%.

  3. BWT’s estimated Share of Search among water filter brands worldwide has lost ground for 3 months in a row, from 6.6% to 3.9% in August 2026.

How is BWT measured?

Brandwave collects information about searches that people make online using BWT’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bwt

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How the Brand Demand Index is measured

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