Brandwave

How popular isBuySellAds in search?

In September 2026, people searched for BuySellAds by name about 1,300 times worldwide, an 18.8% decrease from the previous year. These searches made up 17.4% of all global newsletter sponsorship marketplace searches, placing BuySellAds second out of six marketplaces. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Passionfroot72.5%
  2. BuySellAds17.4%
  3. beehiiv3.5%
  4. Swapstack3.5%
  5. SponsorGap1.9%
  6. Paved1.2%
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Which newsletter sponsorship marketplaces compete with BuySellAds?

BuySellAds against newsletter sponsorship marketplaces worldwide, by month

Share of searches by month for Passionfroot, BuySellAds, beehiiv, Swapstack. The figures are in the table below the chart.

View monthly share of searches table
MonthPassionfrootBuySellAdsbeehiivSwapstackSponsorGapPaved
Oct 202543.3%36.4%6.8%8.9%2.1%2.5%
Nov 202546.1%31.6%8.5%9.5%2.2%2.2%
Dec 202553.2%28.8%5.8%8.6%2%1.6%
Jan 202652%28.7%7.3%7%2.5%2.5%
Feb 202650.4%27.3%6.9%8.2%3.6%3.6%
Mar 202650.3%27.8%6.9%8.3%3%3.6%
Apr 202656.3%25.2%6.8%6.2%3.3%2.1%
May 202661.3%22.1%6.6%5.5%2.9%1.5%
Jun 202660.8%21%6.9%5.5%3.6%2.3%
Jul 202675.3%14.8%3.2%3%2.4%1.3%
Aug 202671.4%17.2%4.6%3.4%1.9%1.5%
Sep 202672.5%17.4%3.5%3.5%1.9%1.2%
  1. Held 1st. 5.4K estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.BuySellAds

    17.4%

    Held 2nd. 1.3K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.beehiiv

    3.5%

    Held 3rd. 260 estimated branded searches, -25.7% vs prior month. Share -1.1 points.

  4. 4.Swapstack

    3.5%

    Held 4th. 260 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. Held 5th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Paved

    1.2%

    Held 6th. 90 estimated branded searches, -18.2% vs prior month. Share -0.2 points.

Compare search popularity between BuySellAds and its closest rivals

Every comparison with BuySellAds

5 comparisons

How has branded search demand for BuySellAds changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BuySellAds worldwide fell from 1.6K to 1.3K.
  • Across the 12 months ending September 2026, BuySellAds’ share of searches among newsletter sponsorship marketplaces worldwide decreased from 36.4% to 17.4%.
  • Across the 12 months ending September 2026, BuySellAds’ share of searches among newsletter sponsorship marketplaces worldwide peaked at 36.4% in October 2025 and was lowest at 14.8% in July 2026.

How did search popularity change for newsletter sponsorship marketplaces worldwide in September 2026?

6 changes
  1. In September 2026, Passionfroot gained share of searches among newsletter sponsorship marketplaces worldwide, from 71.4% to 72.5%.

  2. In September 2026, beehiiv lost share of searches among newsletter sponsorship marketplaces worldwide, from 4.6% to 3.5%.

  3. Estimated monthly branded searches for SponsorGap worldwide rose 55.6% over 12 measured months, from 90 to 140 in September 2026.

  4. Estimated monthly branded searches for Swapstack worldwide fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

  5. Estimated monthly branded searches for BuySellAds worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

  6. Estimated monthly branded searches for Paved worldwide fell 18.2% over 12 measured months, from 110 to 90 in September 2026.

How are BuySellAds’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using BuySellAds’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • buysellads

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How the Brand Demand Index is measured

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Is BuySellAds your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.