Brandwave

How popular isBurwood in search?

In August 2026, there were an estimated 368K branded searches for Burwood worldwide which is up 22.3% over the last 11 months. Burwood holds 13.7% estimated Share of Search among toothbrush head brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Philips41.1%
  2. Oral-B28.4%
  3. Colgate16.8%
  4. Burwood13.7%
  5. Brushmo0.01%
Burwood website (opens in a new tab)

Follow Burwood and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which toothbrush head brands compete with Burwood?

Burwood against toothbrush head brands worldwide, by month

Share of Search by month for Philips, Oral-B, Colgate, Burwood. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsOral-BColgateBurwoodBrushmo
Oct 202540.4%31.5%16.8%11.3%0.01%
Nov 202540.9%37.7%11.8%9.6%0.01%
Dec 202544.5%33.9%11.8%9.7%0.02%
Jan 202641.7%32.8%14%11.5%0.02%
Feb 202641.5%30%15.7%12.8%0.01%
Mar 202638.6%28.4%18.1%14.8%0.02%
Apr 202639.7%29.1%15.6%15.6%0.02%
May 202639%29.5%15.8%15.8%0.02%
Jun 202638.7%30%15.6%15.6%0.02%
Jul 202642.3%28.2%14.7%14.7%0.02%
Aug 202641.1%28.4%16.8%13.7%0.01%
Sep 2026—————

  1. 1.Philips

    41.1%

    Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share -1.2 points.

  2. 2.Oral-B

    28.4%

    Held 2nd. 760K estimated branded searches, +7.8% vs prior month. Share +0.1 points.

  3. 3.Colgate

    16.8%

    Moved from 4th to 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +2.1 points.

  4. 4.Burwood

    13.7%

    Moved from 3rd to 4th. 368K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Brushmo

    0.01%

    Held 5th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Burwood and its closest rivals

How has branded search demand for Burwood changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Burwood worldwide rose from 301K to 368K.
  • Across the 11 months ending August 2026, Burwood’s estimated Share of Search among toothbrush head brands worldwide increased from 11.3% to 13.7%.
  • Across the 11 months ending August 2026, Burwood’s estimated Share of Search among toothbrush head brands worldwide peaked at 15.8% in May 2026 and was lowest at 9.6% in November 2025.

How did search popularity change for toothbrush head brands worldwide in August 2026?

  1. In August 2026, Colgate overtook Burwood to rank 3rd among toothbrush head brands worldwide, at 16.8%.

  2. In August 2026, Philips lost estimated Share of Search among toothbrush head brands worldwide, from 42.3% to 41.1%.

  3. In August 2026, Burwood lost estimated Share of Search among toothbrush head brands worldwide, from 14.7% to 13.7%.

  4. Estimated monthly branded searches for Brushmo worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.

How is Burwood measured?

Brandwave collects information about searches that people make online using Burwood’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • burwood

Do you work for Burwood? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Burwood your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free