Brandwave

How popular isBlend in search?

In August 2026, there were an estimated 550K branded searches for Blend worldwide which is down 18.3% over the last 11 months. Blend holds 95.8% estimated Share of Search among mortgage origination platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Blend95.8%
  2. nCino2.6%
  3. ICE Mortgage Technology0.94%
  4. Floify0.51%
  5. SimpleNexus0.15%
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Which mortgage origination platforms compete with Blend?

Blend against mortgage origination platforms worldwide, by month

Share of Search by month for Blend, nCino. The figures are in the table below the chart.

View monthly share of search table
MonthBlendnCinoICE Mortgage TechnologyFloifySimpleNexus
Oct 202595.9%2.6%0.63%0.63%0.23%
Nov 202595.9%2.6%0.77%0.63%0.17%
Dec 202596.3%2.1%0.63%0.77%0.18%
Jan 202696%2.6%0.63%0.63%0.19%
Feb 202696.1%2.6%0.63%0.51%0.19%
Mar 202696%2.6%0.77%0.51%0.19%
Apr 202696.1%2.6%0.63%0.51%0.14%
May 202696.3%2.6%0.52%0.42%0.14%
Jun 202696.7%2.1%0.63%0.42%0.14%
Jul 202696.5%2.1%0.77%0.42%0.14%
Aug 202695.8%2.6%0.94%0.51%0.15%
Sep 2026—————

  1. 1.Blend

    95.8%

    Held 1st. 550K estimated branded searches, -18.3% vs prior month. Share -0.7 points.

  2. 2.nCino

    2.6%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.ICE Mortgage Technology

    0.94%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Floify

    0.51%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.SimpleNexus

    0.15%

    Held 5th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

Compare search popularity between Blend and its closest rivals

How has branded search demand for Blend changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Blend worldwide fell from 673K to 550K.
  • Across the 11 months ending August 2026, Blend’s estimated Share of Search among mortgage origination platforms worldwide held steady, from 95.9% to 95.8%.

How did search popularity change for mortgage origination platforms worldwide in August 2026?

  1. In August 2026, Blend lost estimated Share of Search among mortgage origination platforms worldwide, from 96.5% to 95.8%.

  2. Estimated monthly branded searches for ICE Mortgage Technology worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

  3. Estimated monthly branded searches for SimpleNexus worldwide fell 45% over 11 measured months, from 1.6K to 880 in August 2026.

  4. Estimated monthly branded searches for Floify worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.

  5. Estimated monthly branded searches for nCino worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

How is Blend measured?

Brandwave collects information about searches that people make online using Blend’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • blend

Do you work for Blend? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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