Brandwave

Blend vs SimpleNexus:Which is more popular by branded search?

In August 2026, Blend had more branded searches than SimpleNexus among mortgage origination platforms worldwide. Blend was estimated to have 550K branded searches compared to SimpleNexus’ 880, and held a 95.8% Share of Search versus SimpleNexus’ 0.15%. These are worldwide searches for English-language branded terms.

Share of Search among mortgage origination platforms worldwide in August 2026Which is more popular in search, Blend or SimpleNexus?
Blend95.8%550K searches
vs
SimpleNexus0.15%880 searches
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Which is more popular in search, Blend or SimpleNexus?

Compare the systems lenders originate home loans on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Blend and SimpleNexus among mortgage origination platforms worldwide, by month

Share of Search by month for Blend, SimpleNexus. The figures are in the table below the chart.

View monthly share of search table
MonthBlendnCinoICE Mortgage TechnologyFloifySimpleNexus
Oct 202595.9%2.6%0.63%0.63%0.23%
Nov 202595.9%2.6%0.77%0.63%0.17%
Dec 202596.3%2.1%0.63%0.77%0.18%
Jan 202696%2.6%0.63%0.63%0.19%
Feb 202696.1%2.6%0.63%0.51%0.19%
Mar 202696%2.6%0.77%0.51%0.19%
Apr 202696.1%2.6%0.63%0.51%0.14%
May 202696.3%2.6%0.52%0.42%0.14%
Jun 202696.7%2.1%0.63%0.42%0.14%
Jul 202696.5%2.1%0.77%0.42%0.14%
Aug 202695.8%2.6%0.94%0.51%0.15%
Sep 2026—————

How has the Blend and SimpleNexus comparison changed over the last 12 months?

How did search popularity change for mortgage origination platforms worldwide in August 2026?

  1. In August 2026, Blend lost estimated Share of Search among mortgage origination platforms worldwide, from 96.5% to 95.8%.

  2. Estimated monthly branded searches for SimpleNexus worldwide fell 45% over 11 measured months, from 1.6K to 880 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Blend’s and SimpleNexus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blend

1 branded search term

  • blend

SimpleNexus

1 branded search term

  • simplenexus

How the Brand Demand Index is measured

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