Brandwave

Blend vs ICE Mortgage Technology:Which is searched more?

In August 2026, Blend had more branded searches than ICE Mortgage Technology among mortgage origination platforms worldwide. Blend was estimated to have 550K branded searches compared to ICE Mortgage Technology’s 5.4K, and held a 95.8% Share of Search versus ICE Mortgage Technology’s 0.94%. These are worldwide searches for English-language branded terms.

Share of Search among mortgage origination platforms worldwide in August 2026Which is more popular in search, Blend or ICE Mortgage Technology?
Blend95.8%550K searches
vs
ICE Mortgage Technology0.94%5.4K searches
Add a brand to this comparison

Follow Blend vs ICE Mortgage Technology and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Blend or ICE Mortgage Technology?

Compare the systems lenders originate home loans on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Blend and ICE Mortgage Technology among mortgage origination platforms worldwide, by month

Share of Search by month for Blend, ICE Mortgage Technology. The figures are in the table below the chart.

View monthly share of search table
MonthBlendICE Mortgage Technology
Oct 202595.9%0.63%
Nov 202595.9%0.77%
Dec 202596.3%0.63%
Jan 202696%0.63%
Feb 202696.1%0.63%
Mar 202696%0.77%
Apr 202696.1%0.63%
May 202696.3%0.52%
Jun 202696.7%0.63%
Jul 202696.5%0.77%
Aug 202695.8%0.94%
Sep 2026——

How has the Blend and ICE Mortgage Technology comparison changed over the last 12 months?

How did search popularity change for mortgage origination platforms worldwide in August 2026?

  1. In August 2026, Blend lost estimated Share of Search among mortgage origination platforms worldwide, from 96.5% to 95.8%.

  2. Estimated monthly branded searches for ICE Mortgage Technology worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Blend’s and ICE Mortgage Technology’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Blend

1 branded search term

  • blend

ICE Mortgage Technology

1 branded search term

  • ice mortgage technology

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free