How popular isBitly in search?
In September 2026, there were an estimated 1M branded searches for Bitly worldwide which is down 19.3% over the last 12 months. Bitly holds 13.5% estimated Share of Search among link shortener and QR code tools worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
QR Code Generator82.5%Bitly13.5%
QR Code Monkey2.7%
Rebrandly1.2%
Uniqode0.13%
TinyURL<0.01%
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Which link shortener and QR code tools compete with Bitly?
Share of Search by month for QR Code Generator, Bitly, QR Code Monkey. The figures are in the table below the chart.
View monthly share of search table
| Month | QR Code Generator | Bitly | QR Code Monkey | Rebrandly | Uniqode | TinyURL |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.6% | 21.7% | 3.6% | 2% | 0.18% | <0.01% |
| Nov 2025 | 76.1% | 18.6% | 3.1% | 2% | 0.15% | <0.01% |
| Dec 2025 | 75.5% | 18.5% | 3.7% | 2% | 0.18% | <0.01% |
| Jan 2026 | 75.6% | 18.5% | 3.7% | 2% | 0.15% | <0.01% |
| Feb 2026 | 75.6% | 18.5% | 3.7% | 2% | 0.18% | <0.01% |
| Mar 2026 | 74.6% | 18.2% | 4.5% | 2.5% | 0.18% | <0.01% |
| Apr 2026 | 78.5% | 15.7% | 3.9% | 1.7% | 0.16% | <0.01% |
| May 2026 | 78.6% | 15.7% | 3.9% | 1.7% | 0.13% | <0.01% |
| Jun 2026 | 74.5% | 18.2% | 5.5% | 1.6% | 0.15% | <0.01% |
| Jul 2026 | 73.3% | 17.9% | 6.6% | 2% | 0.15% | <0.01% |
| Aug 2026 | 79.4% | 15.9% | 3.2% | 1.4% | 0.13% | <0.01% |
| Sep 2026 | 82.5% | 13.5% | 2.7% | 1.2% | 0.13% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.5% | 6.1M | +22.4% | +3.1 points | |
| 2, held 2nd | 13.5% | 1M | 0% | -2.4 points | |
| 3, held 3rd | 2.7% | 201K | 0% | -0.5 points | |
| 4, held 4th | 1.2% | 90.5K | 0% | -0.2 points | |
| 5, held 5th | 0.13% | 9.9K | +22.2% | 0 points | |
| 6, held 6th | <0.01% | 110 | 0% | 0 points |
82.5%
Held 1st. 6.1M estimated branded searches, +22.4% vs prior month. Share +3.1 points.
2.
13.5%
Held 2nd. 1M estimated branded searches, 0% vs prior month. Share -2.4 points.
2.7%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.5 points.
1.2%
Held 4th. 90.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Uniqode0.13%
Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share 0 points.
6.
TinyURL<0.01%
Held 6th. 110 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Bitly and its closest rivals
Every comparison with Bitly
8 comparisons
How has branded search demand for Bitly changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bitly worldwide fell from 1.3M to 1M.
- Across the 12 months ending September 2026, Bitly’s estimated Share of Search among link shortener and QR code tools worldwide decreased from 21.7% to 13.5%.
How did search popularity change for link shortener and QR code tools worldwide in September 2026?
4 changes
In September 2026, QR Code Generator gained estimated Share of Search among link shortener and QR code tools worldwide, from 79.4% to 82.5%.
In September 2026, Bitly lost estimated Share of Search among link shortener and QR code tools worldwide, from 15.9% to 13.5%.
Estimated monthly branded searches for TinyURL worldwide fell 21.4% over 12 measured months, from 140 to 110 in September 2026.
Estimated monthly branded searches for Rebrandly worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
Where does Bitly compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Link shortener and QR code tools | 2nd of 6 | 13.5% | Shown above |
| Short link management platforms | 1st of 5 | 40.9% | Show ranking |
| URL shortener platforms | 1st of 5 | 74% | Show ranking |
How is Bitly measured?
Brandwave collects information about searches that people make online using Bitly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- bitly
- bitly app
- bitly link shortener
- bitly links
- bitly shortener
- bitly software
- bitly url shortener
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Is Bitly your brand?
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