How popular isBAKFlip?
In October 2026, people searched for BAKFlip by name about 4,400 times worldwide, a 33.3% decrease from the previous year. These searches made up 13.2% of all global tonneau cover brand searches, placing BAKFlip second out of eight brands. When we asked both ChatGPT and Google AI Overviews about tonneau cover brands, BAKFlip appeared in all answers and was the most recommended of the eight.
BAKFlip is the second most searched of 8 competitors and the most recommended in the AI answers we collected.
Gator CoversShare of searches 24.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BAKFlipShare of searches 13.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
PeragonShare of searches 13.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- RetraxShare of searches 13.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
- TruXedoShare of searches 13.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top tonneau cover brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BAKFlip appeared in all five answers. BAKFlip is the most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- BAKFlip1st
- TruXedo2nd
- Extang2nd
- Retrax4th
Worksport5th- Gator Covers–
- Peragon–
- Roll-N-Lock–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BAKFlip5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Extang3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TruXedo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Retrax1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Worksport1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gator Covers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Peragon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Roll-N-Lock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tonneau cover brands
5 answers
Asked ChatGPT
“What's the best tonneau cover?”
Asked ChatGPT
“Which truck bed cover brand should I buy?”
Asked ChatGPT
“What's the best hard folding tonneau cover?”
Searched Google, AI Overview
“tonneau cover”
Searched Google, AI Overview
“truck bed cover”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
How often do people search for BAKFlip compared with other tonneau cover brands worldwide?
Share of searches by month for Gator Covers, BAKFlip, Peragon, Retrax, TruXedo, Roll-N-Lock, Worksport, Extang. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gator Covers | BAKFlip | Peragon | Retrax | TruXedo | Roll-N-Lock | Worksport | Extang |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 26% | 14.2% | 11.6% | 9.5% | 17.4% | 9.5% | 7.7% | 4.1% |
| Dec 2025 | 22.2% | 14.8% | 12.1% | 12.1% | 18.2% | 9.9% | 6.5% | 4.3% |
| Jan 2026 | 23.2% | 15.5% | 12.7% | 12.7% | 15.5% | 10.3% | 5.6% | 4.5% |
| Feb 2026 | 21.7% | 14.5% | 11.8% | 11.8% | 17.7% | 9.7% | 7.8% | 5.1% |
| Mar 2026 | 27.1% | 12.1% | 12.1% | 9.9% | 18.2% | 9.9% | 6.5% | 4.3% |
| Apr 2026 | 28.1% | 12.6% | 12.6% | 10.2% | 18.8% | 8.4% | 5.6% | 3.7% |
| May 2026 | 24.7% | 13.5% | 13.5% | 11% | 16.5% | 9% | 7.2% | 4.7% |
| Jun 2026 | 25.2% | 13.7% | 13.7% | 11.2% | 13.7% | 9.2% | 9.2% | 4.1% |
| Jul 2026 | 26.3% | 11.7% | 14.4% | 11.7% | 14.4% | 9.6% | 7.7% | 4.3% |
| Aug 2026 | 29.9% | 10.9% | 13.3% | 10.9% | 13.3% | 8.9% | 8.9% | 4% |
| Sep 2026 | 26.8% | 11.9% | 14.6% | 14.6% | 11.9% | 7.9% | 7.9% | 4.3% |
| Oct 2026 | 24.3% | 13.2% | 13.2% | 13.2% | 13.2% | 8.7% | 8.7% | 5.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 24.3% | 8.1K | -18.2% | -2.6 points | |
| 2, moved from 4th to 2nd | 13.2% | 4.4K | 0% | +1.2 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 13.2% | 4.4K | -18.5% | -1.5 pointsmoved from 2nd to 3rd | |
| 4, moved from 3rd to 4th | 13.2% | 4.4K | -18.5% | -1.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 13.2% | 4.4K | 0% | +1.2 points | |
| 6, held 6th | 8.7% | 2.9K | 0% | +0.8 points | |
| 7, held 7th | 8.7% | 2.9K | 0% | +0.8 points | |
| 8, held 8th | 5.7% | 1.9K | +18.8% | +1.4 points |
24.3%
Held 1st. 8.1K estimated branded searches, -18.2% vs prior month. Share -2.6 points.
2.
BAKFlip13.2%
Moved from 4th to 2nd. 4.4K estimated branded searches, 0% vs prior month. Share +1.2 points.
3.
Peragon13.2%
Moved from 2nd to 3rd. 4.4K estimated branded searches, -18.5% vs prior month. Share -1.5 points.
4.
Retrax13.2%
Moved from 3rd to 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -1.5 points.
5.
TruXedo13.2%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share +1.2 points.
8.7%
Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +0.8 points.
8.7%
Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share +0.8 points.
8.
Extang5.7%
Held 8th. 1.9K estimated branded searches, +18.8% vs prior month. Share +1.4 points.
Compare popularity between BAKFlip and its closest rivals
Every comparison with BAKFlip
7 comparisons
How has branded search demand for BAKFlip changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for BAKFlip worldwide fell from 6.6K to 4.4K.
- Across the 12 months ending October 2026, BAKFlip’s share of searches among tonneau cover brands worldwide decreased from 14.2% to 13.2%.
- Across the 12 months ending October 2026, BAKFlip’s share of searches among tonneau cover brands worldwide peaked at 15.5% in January 2026 and was lowest at 10.9% in August 2026.
- Across the 12 months ending October 2026, BAKFlip rose from 3rd to 2nd among tonneau cover brands worldwide.
How did search popularity change for tonneau cover brands worldwide in October 2026?
6 changes
In October 2026, BAKFlip overtook Peragon and Retrax to rank 2nd among tonneau cover brands worldwide, with 13.2% of the searches.
In October 2026, Extang gained share of searches among tonneau cover brands worldwide, from 4.3% to 5.7%.
In October 2026, TruXedo gained share of searches among tonneau cover brands worldwide, from 11.9% to 13.2%.
In October 2026, Roll-N-Lock gained share of searches among tonneau cover brands worldwide, from 7.9% to 8.7%.
In October 2026, Worksport gained share of searches among tonneau cover brands worldwide, from 7.9% to 8.7%.
In October 2026, Gator Covers lost share of searches among tonneau cover brands worldwide, from 26.8% to 24.3%.
How are BAKFlip’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using BAKFlip’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bakflip
Who owns BAKFlip?
BAKFlip is owned by RealTruck. Brandwave also tracks Extang, Retrax and TruXedo, owned by the same company, worldwide.
Do you work for BAKFlip? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is BAKFlip your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.