BAKFlip vs Roll-N-Lock:Which is more popular?
In October 2026, BAKFlip had more branded searches than Roll-N-Lock among tonneau cover brands worldwide. BAKFlip had about 4,400 branded searches, while Roll-N-Lock had 2,900. BAKFlip made up 13.2% of all tonneau cover brand searches we track, and Roll-N-Lock accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about tonneau cover brands, BAKFlip appeared in all five answers and Roll-N-Lock in none.
Who do people search for more?
BAKFlip, about 52% more searches than Roll-N-Lock
Who does AI mention more?
BAKFlip, mentioned in every answer we collected
Who does AI recommend more?
BAKFlip, the only one of the two named
Follow BAKFlip vs Roll-N-Lock and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top tonneau cover brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BAKFlip appeared in all five answers. Roll-N-Lock did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- BAKFlip1st
- TruXedo2nd
- Extang2nd
- Retrax4th
Worksport5th
Gator Covers–
Peragon–- Roll-N-Lock–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BAKFlip5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Extang3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TruXedo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Retrax1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Worksport1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gator Covers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Peragon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Roll-N-Lock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tonneau cover brands
5 answers
Asked ChatGPT
“What's the best tonneau cover?”
Asked ChatGPT
“Which truck bed cover brand should I buy?”
Asked ChatGPT
“What's the best hard folding tonneau cover?”
Searched Google, AI Overview
“tonneau cover”
Searched Google, AI Overview
“truck bed cover”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is BAKFlip or Roll-N-Lock more popular in search?
This chart shows how often people search Google for BAKFlip and Roll-N-Lock by name. Each line represents a brand's share of searches for all eight tonneau cover brands we track, month by month, from English-language searches worldwide.
Share of searches by month for BAKFlip, Roll-N-Lock. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gator Covers | BAKFlip | Peragon | Retrax | TruXedo | Roll-N-Lock | Worksport | Extang |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 26% | 14.2% | 11.6% | 9.5% | 17.4% | 9.5% | 7.7% | 4.1% |
| Dec 2025 | 22.2% | 14.8% | 12.1% | 12.1% | 18.2% | 9.9% | 6.5% | 4.3% |
| Jan 2026 | 23.2% | 15.5% | 12.7% | 12.7% | 15.5% | 10.3% | 5.6% | 4.5% |
| Feb 2026 | 21.7% | 14.5% | 11.8% | 11.8% | 17.7% | 9.7% | 7.8% | 5.1% |
| Mar 2026 | 27.1% | 12.1% | 12.1% | 9.9% | 18.2% | 9.9% | 6.5% | 4.3% |
| Apr 2026 | 28.1% | 12.6% | 12.6% | 10.2% | 18.8% | 8.4% | 5.6% | 3.7% |
| May 2026 | 24.7% | 13.5% | 13.5% | 11% | 16.5% | 9% | 7.2% | 4.7% |
| Jun 2026 | 25.2% | 13.7% | 13.7% | 11.2% | 13.7% | 9.2% | 9.2% | 4.1% |
| Jul 2026 | 26.3% | 11.7% | 14.4% | 11.7% | 14.4% | 9.6% | 7.7% | 4.3% |
| Aug 2026 | 29.9% | 10.9% | 13.3% | 10.9% | 13.3% | 8.9% | 8.9% | 4% |
| Sep 2026 | 26.8% | 11.9% | 14.6% | 14.6% | 11.9% | 7.9% | 7.9% | 4.3% |
| Oct 2026 | 24.3% | 13.2% | 13.2% | 13.2% | 13.2% | 8.7% | 8.7% | 5.7% |
How has branded search for BAKFlip and Roll-N-Lock changed worldwide over the last 12 months?
3 findings
- BAKFlip was ahead of Roll-N-Lock in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, BAKFlip’s share of searches among tonneau cover brands worldwide moved from 14.2% to 13.2%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending October 2026, Roll-N-Lock’s share of searches among tonneau cover brands worldwide moved from 9.5% to 8.7%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
How did search popularity change for tonneau cover brands worldwide in October 2026?
2 changes
In October 2026, BAKFlip overtook Peragon and Retrax to rank 2nd among tonneau cover brands worldwide, with 13.2% of the searches.
In October 2026, Roll-N-Lock gained share of searches among tonneau cover brands worldwide, from 7.9% to 8.7%.
How are BAKFlip’s and Roll-N-Lock’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BAKFlip’s and Roll-N-Lock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BAKFlip
1 branded search term
- bakflip
Roll-N-Lock
1 branded search term
- roll n lock
Other head-to-heads among tonneau cover brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.