Tonneau cover brands:Which are most popular?

Name: Tonneau cover brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Gator Covers was the most searched tonneau cover brand worldwide, accounting for 24.3% of all searches among the eight brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, BAKFlip showed up in every answer. BAKFlip was recommended most often, coming first in two out of three responses that gave a list.

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Top tonneau cover brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, BAKFlip appeared every time. BAKFlip was recommended most often, coming first in two out of three answers that gave a list. TruXedo and Extang tied for second. Gator Covers, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
BAKFlip	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Extang	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
TruXedo	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Retrax	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Worksport	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Gator Covers	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Peragon	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Roll-N-Lock	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

BAKFlip5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Extang3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TruXedo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Retrax1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Worksport1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gator Covers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Peragon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Roll-N-Lock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tonneau cover brands

5 answers

Asked ChatGPT
“What's the best tonneau cover?”
1. 1BAKFlip
2. 2Extang
3. 3TruXedo
Asked ChatGPT
“Which truck bed cover brand should I buy?”
1. 1TruXedo
2. 2Retrax
3. 3Extang
4. 4BAKFlip
Asked ChatGPT
“What's the best hard folding tonneau cover?”
1. 1BAKFlip
2. 2Extang
Searched Google, AI Overview
“tonneau cover”
1. 1BAKFlip
2. 2Worksport
Searched Google, AI Overview
“truck bed cover”
1. 1BAKFlip

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which tonneau cover brands do people search for most?

This chart shows how often people search Google for each tonneau cover brand by name. Each line represents a brand's share of searches for all eight tonneau cover brands we track, month by month, from English-language searches worldwide.

Share of searches among tonneau cover brands worldwide, by month

Month	Gator Covers	BAKFlip	Peragon	Retrax	TruXedo	Roll-N-Lock	Worksport	Extang
Nov 2025	26%	14.2%	11.6%	9.5%	17.4%	9.5%	7.7%	4.1%
Dec 2025	22.2%	14.8%	12.1%	12.1%	18.2%	9.9%	6.5%	4.3%
Jan 2026	23.2%	15.5%	12.7%	12.7%	15.5%	10.3%	5.6%	4.5%
Feb 2026	21.7%	14.5%	11.8%	11.8%	17.7%	9.7%	7.8%	5.1%
Mar 2026	27.1%	12.1%	12.1%	9.9%	18.2%	9.9%	6.5%	4.3%
Apr 2026	28.1%	12.6%	12.6%	10.2%	18.8%	8.4%	5.6%	3.7%
May 2026	24.7%	13.5%	13.5%	11%	16.5%	9%	7.2%	4.7%
Jun 2026	25.2%	13.7%	13.7%	11.2%	13.7%	9.2%	9.2%	4.1%
Jul 2026	26.3%	11.7%	14.4%	11.7%	14.4%	9.6%	7.7%	4.3%
Aug 2026	29.9%	10.9%	13.3%	10.9%	13.3%	8.9%	8.9%	4%
Sep 2026	26.8%	11.9%	14.6%	14.6%	11.9%	7.9%	7.9%	4.3%
Oct 2026	24.3%	13.2%	13.2%	13.2%	13.2%	8.7%	8.7%	5.7%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Gator Covers	24.3%	8.1K	-18.2%	-2.6 points
2, moved from 4th to 2nd	BAKFlip RealTruck	13.2%	4.4K	0%	+1.2 pointsmoved from 4th to 2nd
3, moved from 2nd to 3rd	Peragon	13.2%	4.4K	-18.5%	-1.5 pointsmoved from 2nd to 3rd
4, moved from 3rd to 4th	Retrax RealTruck	13.2%	4.4K	-18.5%	-1.5 pointsmoved from 3rd to 4th
5, held 5th	TruXedo RealTruck	13.2%	4.4K	0%	+1.2 points
6, held 6th	Roll-N-Lock	8.7%	2.9K	0%	+0.8 points
7, held 7th	Worksport	8.7%	2.9K	0%	+0.8 points
8, held 8th	Extang RealTruck	5.7%	1.9K	+18.8%	+1.4 points

1.Gator Covers
24.3%
Held 1st. 8.1K estimated branded searches, -18.2% vs prior month. Share -2.6 points.
2.BAKFlip
13.2%
Moved from 4th to 2nd. 4.4K estimated branded searches, 0% vs prior month. Share +1.2 points.
3.Peragon
13.2%
Moved from 2nd to 3rd. 4.4K estimated branded searches, -18.5% vs prior month. Share -1.5 points.
4.Retrax
13.2%
Moved from 3rd to 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -1.5 points.
5.TruXedo
13.2%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share +1.2 points.
6.Roll-N-Lock
8.7%
Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share +0.8 points.
7.Worksport
8.7%
Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share +0.8 points.
8.Extang
5.7%
Held 8th. 1.9K estimated branded searches, +18.8% vs prior month. Share +1.4 points.

Which brand is most popular in search among tonneau cover brands worldwide?

8 brands

In October 2026, Gator Covers was the most searched among tonneau cover brands worldwide, with an estimated 8.1K branded searches, 24.3% of all searches for the eight tracked by the Brandwave Brand Demand Index. BAKFlip is in 2nd place, 11.1 percentage points behind at 13.2%.

Global tonneau cover brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Gator Covers	26% → 24.3%	29.9%Aug 2026	21.7%Feb 2026	1st
BAKFlip	14.2% → 13.2%	15.5%Jan 2026	10.9%Aug 2026	3rd → 2nd
Peragon	11.6% → 13.2%	14.6%Sep 2026	11.6%Nov 2025	4th → 3rd
Retrax	9.5% → 13.2%	14.6%Sep 2026	9.5%Nov 2025	5th → 4th
TruXedo	17.4% → 13.2%	18.8%Apr 2026	11.9%Sep 2026	2nd → 5th
Roll-N-Lock	9.5% → 8.7%	10.3%Jan 2026	7.9%Sep 2026	6th
Worksport	7.7% → 8.7%	9.2%Jun 2026	5.6%Apr 2026	7th
Extang	4.1% → 5.7%	5.7%Oct 2026	3.7%Apr 2026	8th

Each finding as a sentence

Across the 12 months ending October 2026, Gator Covers’ share of searches among tonneau cover brands worldwide decreased from 26% to 24.3%.
Across the 12 months ending October 2026, BAKFlip’s share of searches among tonneau cover brands worldwide decreased from 14.2% to 13.2%.
Across the 12 months ending October 2026, Peragon’s share of searches among tonneau cover brands worldwide increased from 11.6% to 13.2%.
Across the 12 months ending October 2026, Retrax’s share of searches among tonneau cover brands worldwide increased from 9.5% to 13.2%.
Across the 12 months ending October 2026, TruXedo’s share of searches among tonneau cover brands worldwide decreased from 17.4% to 13.2%.
Across the 12 months ending October 2026, Roll-N-Lock’s share of searches among tonneau cover brands worldwide decreased from 9.5% to 8.7%.
Across the 12 months ending October 2026, Worksport’s share of searches among tonneau cover brands worldwide increased from 7.7% to 8.7%.
Across the 12 months ending October 2026, Extang’s share of searches among tonneau cover brands worldwide increased from 4.1% to 5.7%.
Across the 12 months ending October 2026, Gator Covers’ share of searches among tonneau cover brands worldwide peaked at 29.9% in August 2026 and was lowest at 21.7% in February 2026.
Across the 12 months ending October 2026, BAKFlip’s share of searches among tonneau cover brands worldwide peaked at 15.5% in January 2026 and was lowest at 10.9% in August 2026.
Across the 12 months ending October 2026, Peragon’s share of searches among tonneau cover brands worldwide peaked at 14.6% in September 2026 and was lowest at 11.6% in November 2025.
Across the 12 months ending October 2026, Retrax’s share of searches among tonneau cover brands worldwide peaked at 14.6% in September 2026 and was lowest at 9.5% in November 2025.
Across the 12 months ending October 2026, TruXedo’s share of searches among tonneau cover brands worldwide peaked at 18.8% in April 2026 and was lowest at 11.9% in September 2026.
Across the 12 months ending October 2026, Roll-N-Lock’s share of searches among tonneau cover brands worldwide peaked at 10.3% in January 2026 and was lowest at 7.9% in September 2026.
Across the 12 months ending October 2026, Worksport’s share of searches among tonneau cover brands worldwide peaked at 9.2% in June 2026 and was lowest at 5.6% in April 2026.
Across the 12 months ending October 2026, Extang’s share of searches among tonneau cover brands worldwide peaked at 5.7% in October 2026 and was lowest at 3.7% in April 2026.
Across the 12 months ending October 2026, BAKFlip rose from 3rd to 2nd among tonneau cover brands worldwide.
Across the 12 months ending October 2026, Peragon rose from 4th to 3rd among tonneau cover brands worldwide.
Across the 12 months ending October 2026, Retrax rose from 5th to 4th among tonneau cover brands worldwide.
Across the 12 months ending October 2026, TruXedo fell from 2nd to 5th among tonneau cover brands worldwide.

How did search popularity change for tonneau cover brands worldwide in October 2026?

8 changes

In October 2026, BAKFlip overtook Peragon and Retrax to rank 2nd among tonneau cover brands worldwide, with 13.2% of the searches.
In October 2026, Extang gained share of searches among tonneau cover brands worldwide, from 4.3% to 5.7%.
In October 2026, TruXedo gained share of searches among tonneau cover brands worldwide, from 11.9% to 13.2%.
In October 2026, Roll-N-Lock gained share of searches among tonneau cover brands worldwide, from 7.9% to 8.7%.
In October 2026, Worksport gained share of searches among tonneau cover brands worldwide, from 7.9% to 8.7%.
In October 2026, Gator Covers lost share of searches among tonneau cover brands worldwide, from 26.8% to 24.3%.
In October 2026, Peragon lost share of searches among tonneau cover brands worldwide, from 14.6% to 13.2%.
In October 2026, Retrax lost share of searches among tonneau cover brands worldwide, from 14.6% to 13.2%.

How are branded searches counted for tonneau cover brands?

8 search terms

Each brand's share of searches among tonneau cover brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.