BAKFlip vs Retrax:Which is more popular?
In October 2026, BAKFlip and Retrax were level in searches among tonneau cover brands worldwide, with an estimated 4.4K branded searches each, at 13.2% of the total each. When we asked ChatGPT and Google AI Overviews about tonneau cover brands, BAKFlip appeared in all five answers and Retrax in one. BAKFlip was mentioned before Retrax in two out of three answers.
Who do people search for more?
BAKFlip and Retrax are searched for about as often as each other.
Who does AI mention more?
BAKFlip, mentioned in every answer we collected
Who does AI recommend more?
BAKFlip, named ahead of Retrax in 2 of 3 answers
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Top tonneau cover brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BAKFlip appeared in all five answers. Retrax was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. BAKFlip was listed before Retrax in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- BAKFlip1st
- TruXedo2nd
- Extang2nd
- Retrax4th
Worksport5th
Gator Covers–
Peragon–- Roll-N-Lock–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BAKFlip5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Extang3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- TruXedo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Retrax1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Worksport1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gator Covers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Peragon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Roll-N-Lock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tonneau cover brands
5 answers
Asked ChatGPT
“What's the best tonneau cover?”
Asked ChatGPT
“Which truck bed cover brand should I buy?”
Asked ChatGPT
“What's the best hard folding tonneau cover?”
Searched Google, AI Overview
“tonneau cover”
Searched Google, AI Overview
“truck bed cover”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is BAKFlip or Retrax more popular in search?
This chart shows how often people search Google for BAKFlip and Retrax by name. Each line represents a brand's share of searches for all eight tonneau cover brands we track, month by month, from English-language searches worldwide.
Share of searches by month for BAKFlip, Retrax. The figures are in the table below the chart.
View monthly share of searches table
| Month | Gator Covers | BAKFlip | Peragon | Retrax | TruXedo | Roll-N-Lock | Worksport | Extang |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 26% | 14.2% | 11.6% | 9.5% | 17.4% | 9.5% | 7.7% | 4.1% |
| Dec 2025 | 22.2% | 14.8% | 12.1% | 12.1% | 18.2% | 9.9% | 6.5% | 4.3% |
| Jan 2026 | 23.2% | 15.5% | 12.7% | 12.7% | 15.5% | 10.3% | 5.6% | 4.5% |
| Feb 2026 | 21.7% | 14.5% | 11.8% | 11.8% | 17.7% | 9.7% | 7.8% | 5.1% |
| Mar 2026 | 27.1% | 12.1% | 12.1% | 9.9% | 18.2% | 9.9% | 6.5% | 4.3% |
| Apr 2026 | 28.1% | 12.6% | 12.6% | 10.2% | 18.8% | 8.4% | 5.6% | 3.7% |
| May 2026 | 24.7% | 13.5% | 13.5% | 11% | 16.5% | 9% | 7.2% | 4.7% |
| Jun 2026 | 25.2% | 13.7% | 13.7% | 11.2% | 13.7% | 9.2% | 9.2% | 4.1% |
| Jul 2026 | 26.3% | 11.7% | 14.4% | 11.7% | 14.4% | 9.6% | 7.7% | 4.3% |
| Aug 2026 | 29.9% | 10.9% | 13.3% | 10.9% | 13.3% | 8.9% | 8.9% | 4% |
| Sep 2026 | 26.8% | 11.9% | 14.6% | 14.6% | 11.9% | 7.9% | 7.9% | 4.3% |
| Oct 2026 | 24.3% | 13.2% | 13.2% | 13.2% | 13.2% | 8.7% | 8.7% | 5.7% |
How has branded search for BAKFlip and Retrax changed worldwide over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: Retrax took it in September 2026.
- Across the 12 months ending October 2026, BAKFlip’s share of searches among tonneau cover brands worldwide moved from 14.2% to 13.2%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending October 2026, Retrax’s share of searches among tonneau cover brands worldwide moved from 9.5% to 13.2%, and its estimated monthly branded searches held steady at 4.4K.
How did search popularity change for tonneau cover brands worldwide in October 2026?
2 changes
In October 2026, BAKFlip overtook Peragon and Retrax to rank 2nd among tonneau cover brands worldwide, with 13.2% of the searches.
In October 2026, Retrax lost share of searches among tonneau cover brands worldwide, from 14.6% to 13.2%.
How are BAKFlip’s and Retrax’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BAKFlip’s and Retrax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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