Brandwave

BAKFlip vs Gator Covers:Which is more popular?

In October 2026, Gator Covers had more branded searches than BAKFlip among tonneau cover brands worldwide. Gator Covers had about 8,100 branded searches, while BAKFlip had 4,400. Gator Covers made up 24.3% of all tonneau cover brand searches we track, and BAKFlip accounted for 13.2%. When we asked ChatGPT and Google AI Overviews about tonneau cover brands, BAKFlip appeared in all five answers and Gator Covers in none.

Among tonneau cover brands worldwide in October 2026

Who do people search for more?

Gator Covers, about 84% more searches than BAKFlip

Gator Covers 8.1K searchesBAKFlip 4.4K searches

Who does AI mention more?

BAKFlip, mentioned in every answer we collected

BAKFlip in 5 of 5Gator Covers in 0 of 5

Who does AI recommend more?

BAKFlip, the only one of the two named

BAKFlip first in 3Gator Covers never named

Follow BAKFlip vs Gator Covers and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top tonneau cover brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BAKFlip appeared in all five answers. Gator Covers did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BAKFlip1st
  2. TruXedo2nd
  3. Extang2nd
  4. Retrax4th
  5. Worksport5th
  6. Gator Covers–
  7. Peragon–
  8. Roll-N-Lock–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BAKFlip5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Extang3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TruXedo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Retrax1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Worksport1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gator Covers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peragon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roll-N-Lock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tonneau cover brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is BAKFlip or Gator Covers more popular in search?

This chart shows how often people search Google for BAKFlip and Gator Covers by name. Each line represents a brand's share of searches for all eight tonneau cover brands we track, month by month, from English-language searches worldwide.

BAKFlip and Gator Covers among tonneau cover brands worldwide, by month

Share of searches by month for Gator Covers, BAKFlip. The figures are in the table below the chart.

View monthly share of searches table
MonthGator CoversBAKFlipPeragonRetraxTruXedoRoll-N-LockWorksportExtang
Nov 202526%14.2%11.6%9.5%17.4%9.5%7.7%4.1%
Dec 202522.2%14.8%12.1%12.1%18.2%9.9%6.5%4.3%
Jan 202623.2%15.5%12.7%12.7%15.5%10.3%5.6%4.5%
Feb 202621.7%14.5%11.8%11.8%17.7%9.7%7.8%5.1%
Mar 202627.1%12.1%12.1%9.9%18.2%9.9%6.5%4.3%
Apr 202628.1%12.6%12.6%10.2%18.8%8.4%5.6%3.7%
May 202624.7%13.5%13.5%11%16.5%9%7.2%4.7%
Jun 202625.2%13.7%13.7%11.2%13.7%9.2%9.2%4.1%
Jul 202626.3%11.7%14.4%11.7%14.4%9.6%7.7%4.3%
Aug 202629.9%10.9%13.3%10.9%13.3%8.9%8.9%4%
Sep 202626.8%11.9%14.6%14.6%11.9%7.9%7.9%4.3%
Oct 202624.3%13.2%13.2%13.2%13.2%8.7%8.7%5.7%

How has branded search for BAKFlip and Gator Covers changed worldwide over the last 12 months?

3 findings
  • Gator Covers was ahead of BAKFlip in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, BAKFlip’s share of searches among tonneau cover brands worldwide moved from 14.2% to 13.2%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
  • Across the 12 months ending October 2026, Gator Covers’ share of searches among tonneau cover brands worldwide moved from 26% to 24.3%, and its estimated monthly branded searches moved from 12.1K to 8.1K.

How did search popularity change for tonneau cover brands worldwide in October 2026?

2 changes
  1. In October 2026, BAKFlip overtook Peragon and Retrax to rank 2nd among tonneau cover brands worldwide, with 13.2% of the searches.

  2. In October 2026, Gator Covers lost share of searches among tonneau cover brands worldwide, from 26.8% to 24.3%.

How are BAKFlip’s and Gator Covers’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BAKFlip’s and Gator Covers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BAKFlip

1 branded search term

  • bakflip

Gator Covers

1 branded search term

  • gator tonneau cover

How the Brand Demand Index is measured

Other head-to-heads among tonneau cover brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.