Brandwave

How popular isAvanan in search?

In August 2026, there were an estimated 33.1K branded searches for Avanan worldwide which held steady over the last 11 months. Avanan holds 9.8% estimated Share of Search among email security gateways worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Abnormal39.8%
  2. Mimecast26.7%
  3. Proofpoint18%
  4. Avanan9.8%
  5. Barracuda4.4%
  6. IRONSCALES1.3%
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Where does Avanan compete?

Avanan is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Email security gateways4th of 69.8%Shown below
Email security platforms3rd of 516.2%Show ranking

Which email security gateways compete with Avanan?

Avanan against email security gateways worldwide, by month

Share of Search by month for Abnormal, Mimecast, Proofpoint, Avanan, Barracuda. The figures are in the table below the chart.

View monthly share of search table
MonthAbnormalMimecastProofpointAvananBarracudaIRONSCALES
Oct 202537.6%30.6%17%9.2%4.1%1.5%
Nov 202540.2%26.9%18.2%9.8%3.6%1.3%
Dec 202541.5%27.8%15.4%10.2%3.7%1.4%
Jan 202641.7%27.8%15.4%10.2%3.7%1.1%
Feb 202640%26.8%18.1%9.8%3.6%1.6%
Mar 202636.2%29.5%20%8.9%4%1.4%
Apr 202639.7%26.6%18%9.7%4.4%1.6%
May 202639.8%26.7%18%9.8%4.4%1.3%
Jun 202637.6%30.7%17.1%9.2%4.1%1.2%
Jul 202640.7%27.3%15.2%10%5.5%1.3%
Aug 202639.8%26.7%18%9.8%4.4%1.3%
Sep 2026——————

  1. 1.Abnormal

    39.8%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share -0.9 points.

  2. 2.Mimecast

    26.7%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Proofpoint

    18%

    Held 3rd. 61K estimated branded searches, +21.3% vs prior month. Share +2.8 points.

  4. 4.Avanan

    9.8%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Barracuda

    4.4%

    Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  6. 6.IRONSCALES

    1.3%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Avanan and its closest rivals

How has branded search demand for Avanan changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Avanan worldwide held steady at 33.1K.
  • Across the 11 months ending August 2026, Avanan’s estimated Share of Search among email security gateways worldwide increased from 9.2% to 9.8%.
  • Across the 11 months ending August 2026, Avanan’s estimated Share of Search among email security gateways worldwide peaked at 10.2% in January 2026 and was lowest at 8.9% in March 2026.

How did search popularity change for email security gateways worldwide in August 2026?

  1. In August 2026, Proofpoint gained estimated Share of Search among email security gateways worldwide, from 15.2% to 18%.

  2. In August 2026, Barracuda lost estimated Share of Search among email security gateways worldwide, from 5.5% to 4.4%.

  3. In August 2026, Abnormal lost estimated Share of Search among email security gateways worldwide, from 40.7% to 39.8%.

  4. In August 2026, Mimecast lost estimated Share of Search among email security gateways worldwide, from 27.3% to 26.7%.

  5. Estimated monthly branded searches for IRONSCALES worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

How is Avanan measured?

Brandwave collects information about searches that people make online using Avanan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • avanan

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How the Brand Demand Index is measured

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