How popular isAppFolio in search?
In August 2026, there were an estimated 165K branded searches for AppFolio worldwide which is up 22.2% over the last 11 months. AppFolio holds 45.1% estimated Share of Search among property management software worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which property management software compete with AppFolio?
Share of Search by month for AppFolio, Yardi, Buildium, DoorLoop, Entrata. The figures are in the table below the chart.
View monthly share of search table
| Month | AppFolio | Yardi | Buildium | DoorLoop | Entrata |
|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 23.2% | 15.5% | 8.5% | 10.4% |
| Nov 2025 | 38.2% | 25.7% | 17.2% | 9.4% | 9.4% |
| Dec 2025 | 40.1% | 22.1% | 18.1% | 9.9% | 9.9% |
| Jan 2026 | 40.2% | 22% | 18% | 9.9% | 9.9% |
| Feb 2026 | 41.6% | 22.8% | 15.2% | 10.2% | 10.2% |
| Mar 2026 | 40.2% | 22% | 18% | 9.9% | 9.9% |
| Apr 2026 | 40.2% | 22% | 18% | 9.9% | 9.9% |
| May 2026 | 41.6% | 22.8% | 15.2% | 10.2% | 10.2% |
| Jun 2026 | 40.2% | 22% | 18% | 9.9% | 9.9% |
| Jul 2026 | 44.2% | 19.8% | 16.2% | 8.9% | 10.9% |
| Aug 2026 | 45.1% | 20.2% | 16.5% | 9.1% | 9.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.1% | 165K | 0% | +0.9 points | |
| 2, held 2nd | 20.2% | 74K | 0% | +0.4 points | |
| 3, held 3rd | 16.5% | 60.5K | 0% | +0.3 points | |
| 4, moved from 5th to 4th | 9.1% | 33.1K | 0% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 9.1% | 33.1K | -18.3% | -1.8 pointsmoved from 4th to 5th |
1.
AppFolio45.1%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.9 points.
2.
Yardi20.2%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +0.4 points.
3.
Buildium16.5%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
DoorLoop9.1%
Moved from 5th to 4th. 33.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Entrata9.1%
Moved from 4th to 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share -1.8 points.
Compare search popularity between AppFolio and its closest rivals
How has branded search demand for AppFolio changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for AppFolio worldwide rose from 135K to 165K.
- Across the 11 months ending August 2026, AppFolio’s estimated Share of Search among property management software worldwide increased from 42.4% to 45.1%.
- Across the 11 months ending August 2026, AppFolio’s estimated Share of Search among property management software worldwide peaked at 45.1% in August 2026 and was lowest at 38.2% in November 2025.
How did search popularity change for property management software worldwide in August 2026?
4 changes
In August 2026, AppFolio gained estimated Share of Search among property management software worldwide, from 44.2% to 45.1%.
In August 2026, Entrata lost estimated Share of Search among property management software worldwide, from 10.9% to 9.1%.
In August 2026, DoorLoop rose from 5th to 4th among property management software worldwide.
Estimated monthly branded searches for Buildium worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.
Where does AppFolio compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Property management software | 1st of 5 | 45.1% | Shown above |
| Proptech | 1st of 6 | 46.4% | Show ranking |
How is AppFolio measured?
Brandwave collects information about searches that people make online using AppFolio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- appfolio
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Is AppFolio your brand?
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