Brandwave

How popular isAlibaba in search?

In September 2026, people searched for Alibaba by name about 6.1 million times worldwide, about the same as the previous year. These searches made up 94.9% of all global wholesale marketplace platform searches, placing Alibaba first out of nine platforms. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Alibaba94.9%
  2. Faire2.3%
  3. Ankorstore1.1%
  4. Qogita0.51%
  5. FASHIONGO0.51%
  6. Orderchamp0.28%
  7. Wholesale Central0.19%
  8. DollarDays0.13%
  9. CREOATE0.04%

Follow Alibaba and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which wholesale marketplace platforms compete with Alibaba?

Alibaba against wholesale marketplace platforms worldwide, by month

Share of searches by month for Alibaba, Faire. The figures are in the table below the chart.

View monthly share of searches table
MonthAlibabaFaireAnkorstoreQogitaFASHIONGOOrderchampWholesale CentralDollarDaysCREOATE
Oct 202595.2%1.3%1.7%0.52%0.63%0.28%0.19%0.13%0.06%
Nov 202595.7%1.2%1.4%0.52%0.52%0.35%0.19%0.13%0.05%
Dec 202596.2%1.1%1.2%0.43%0.52%0.23%0.23%0.13%0.05%
Jan 202696.2%1.3%0.95%0.43%0.52%0.23%0.23%0.13%0.06%
Feb 202695.9%1.3%1.2%0.42%0.52%0.28%0.23%0.13%0.06%
Mar 202695.2%1.6%1.4%0.51%0.63%0.28%0.23%0.15%0.06%
Apr 202695.6%1.6%1.2%0.42%0.52%0.28%0.23%0.15%0.06%
May 202695.7%1.6%1.2%0.42%0.52%0.23%0.19%0.13%0.05%
Jun 202695.8%1.6%1.2%0.42%0.42%0.23%0.16%0.16%0.04%
Jul 202695.6%1.9%0.95%0.42%0.52%0.23%0.19%0.15%0.04%
Aug 202696%1.9%0.78%0.42%0.42%0.19%0.16%0.13%0.03%
Sep 202694.9%2.3%1.1%0.51%0.51%0.28%0.19%0.13%0.04%

  1. 1.Alibaba

    94.9%

    Held 1st. 6.1M estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  2. 2.Faire

    2.3%

    Held 2nd. 147K estimated branded searches, -0.04% vs prior month. Share +0.4 points.

  3. 3.Ankorstore

    1.1%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  4. 4.Qogita

    0.51%

    Held 4th. 33.1K estimated branded searches, +0.03% vs prior month. Share +0.1 points.

  5. 5.FASHIONGO

    0.51%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Orderchamp

    0.28%

    Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  7. 7.Wholesale Central

    0.19%

    Held 7th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.DollarDays

    0.13%

    Held 8th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

  9. 9.CREOATE

    0.04%

    Held 9th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Alibaba and its closest rivals

Every comparison with Alibaba

8 comparisons

How has branded search demand for Alibaba changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Alibaba worldwide held steady at 6.1M.
  • Across the 12 months ending September 2026, Alibaba’s share of searches among wholesale marketplace platforms worldwide peaked at 96.2% in December 2025 and was lowest at 94.9% in September 2026.

How did search popularity change for wholesale marketplace platforms worldwide in September 2026?

5 changes

  1. In September 2026, Alibaba lost share of searches among wholesale marketplace platforms worldwide, from 96% to 94.9%.

  2. Estimated monthly branded searches for Faire worldwide rose 75.1% over 12 measured months, from 84.2K to 147K in September 2026.

  3. Estimated monthly branded searches for CREOATE worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

  4. Estimated monthly branded searches for Ankorstore worldwide fell 32.7% over 12 measured months, from 110K to 74K in September 2026.

  5. Estimated monthly branded searches for FASHIONGO worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are Alibaba’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Alibaba’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • alibaba

How the Brand Demand Index is measured

Who owns Alibaba?

Alibaba is owned by Alibaba. Brandwave also tracks Qwen, owned by the same company, worldwide.

Do you work for Alibaba? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Alibaba your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free