Brandwave

Alibaba vs Wholesale Central:Which is more popular?

In September 2026, Alibaba had more branded searches than Wholesale Central among wholesale marketplace platforms worldwide. Alibaba had about 6.1 million branded searches, while Wholesale Central had 12,100. Alibaba made up 94.9% of all wholesale marketplace platform searches we track, and Wholesale Central accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about wholesale marketplace platforms, Wholesale Central appeared in all five answers and Alibaba in three. Alibaba was mentioned before Wholesale Central in three out of five answers.

Among wholesale marketplace platforms worldwide in September 2026

Who do people search for more?

Alibaba, about 506 searches for every 1 for Wholesale Central

Alibaba 6.1M searchesWholesale Central 12.1K searches

Who does AI mention more?

Wholesale Central, mentioned in every answer we collected

Wholesale Central in 5 of 5Alibaba in 3 of 5

Who does AI recommend more?

Alibaba, named ahead of Wholesale Central in 3 of 5 answers

Alibaba first in 3Wholesale Central first in 2

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Top wholesale marketplace platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wholesale Central appeared in all five answers. Alibaba was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Alibaba was listed before Wholesale Central in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Faire1st
  2. Alibaba2nd
  3. Wholesale Central3rd
  4. FASHIONGO4th
  5. Orderchamp5th
  6. DollarDays6th
  7. CREOATE6th
  8. Ankorstore–
  9. Qogita–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Faire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wholesale Central5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FASHIONGO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alibaba3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orderchamp2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DollarDays2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CREOATE1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ankorstore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Qogita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wholesale marketplace platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Alibaba or Wholesale Central more popular in search?

This chart shows how often people search Google for Alibaba and Wholesale Central by name. Each line represents a brand's share of searches for all nine wholesale marketplace platforms we track, month by month, from English-language searches worldwide.

Alibaba and Wholesale Central among wholesale marketplace platforms worldwide, by month

Share of searches by month for Alibaba, Wholesale Central. The figures are in the table below the chart.

View monthly share of searches table
MonthAlibabaFaireAnkorstoreQogitaFASHIONGOOrderchampWholesale CentralDollarDaysCREOATE
Oct 202595.2%1.3%1.7%0.52%0.63%0.28%0.19%0.13%0.06%
Nov 202595.7%1.2%1.4%0.52%0.52%0.35%0.19%0.13%0.05%
Dec 202596.2%1.1%1.2%0.43%0.52%0.23%0.23%0.13%0.05%
Jan 202696.2%1.3%0.95%0.43%0.52%0.23%0.23%0.13%0.06%
Feb 202695.9%1.3%1.2%0.42%0.52%0.28%0.23%0.13%0.06%
Mar 202695.2%1.6%1.4%0.51%0.63%0.28%0.23%0.15%0.06%
Apr 202695.6%1.6%1.2%0.42%0.52%0.28%0.23%0.15%0.06%
May 202695.7%1.6%1.2%0.42%0.52%0.23%0.19%0.13%0.05%
Jun 202695.8%1.6%1.2%0.42%0.42%0.23%0.16%0.16%0.04%
Jul 202695.6%1.9%0.95%0.42%0.52%0.23%0.19%0.15%0.04%
Aug 202696%1.9%0.78%0.42%0.42%0.19%0.16%0.13%0.03%
Sep 202694.9%2.3%1.1%0.51%0.51%0.28%0.19%0.13%0.04%

How has the Alibaba and Wholesale Central comparison changed over the last 12 months?

3 findings

How did search popularity change for wholesale marketplace platforms worldwide in September 2026?

1 change

  1. In September 2026, Alibaba lost share of searches among wholesale marketplace platforms worldwide, from 96% to 94.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Alibaba’s and Wholesale Central’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alibaba

1 branded search term

  • alibaba

Wholesale Central

1 branded search term

  • wholesale central

How the Brand Demand Index is measured

Other head-to-heads among wholesale marketplace platforms

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