Brandwave

How popular isAlibaba?

In September 2026, people searched for Alibaba by name about 6.1 million times worldwide, about the same as the previous year. These searches made up 94.9% of all global wholesale marketplace platform searches, placing Alibaba first out of nine platforms. When we asked both ChatGPT and Google AI Overviews about wholesale marketplace platforms, Alibaba appeared in three of the five answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Alibaba is the most searched of 9 competitors and the second most recommended in AI answers.

  1. AlibabaShare of searches 94.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. FaireShare of searches 2.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. AnkorstoreShare of searches 1.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. QogitaShare of searches 0.51%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. FASHIONGOShare of searches 0.51%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

+4 more

Follow Alibaba and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top wholesale marketplace platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Alibaba was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Alibaba is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Faire1st
  2. Alibaba2nd
  3. Wholesale Central3rd
  4. FASHIONGO4th
  5. Orderchamp5th
  6. DollarDays6th
  7. CREOATE6th
  8. Ankorstore–
  9. Qogita–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Faire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wholesale Central5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FASHIONGO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alibaba3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orderchamp2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DollarDays2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CREOATE1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ankorstore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Qogita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wholesale marketplace platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which wholesale marketplace platforms compete with Alibaba?

Alibaba against wholesale marketplace platforms worldwide, by month

Share of searches by month for Alibaba, Faire. The figures are in the table below the chart.

View monthly share of searches table
MonthAlibabaFaireAnkorstoreQogitaFASHIONGOOrderchampWholesale CentralDollarDaysCREOATE
Oct 202595.2%1.3%1.7%0.52%0.63%0.28%0.19%0.13%0.06%
Nov 202595.7%1.2%1.4%0.52%0.52%0.35%0.19%0.13%0.05%
Dec 202596.2%1.1%1.2%0.43%0.52%0.23%0.23%0.13%0.05%
Jan 202696.2%1.3%0.95%0.43%0.52%0.23%0.23%0.13%0.06%
Feb 202695.9%1.3%1.2%0.42%0.52%0.28%0.23%0.13%0.06%
Mar 202695.2%1.6%1.4%0.51%0.63%0.28%0.23%0.15%0.06%
Apr 202695.6%1.6%1.2%0.42%0.52%0.28%0.23%0.15%0.06%
May 202695.7%1.6%1.2%0.42%0.52%0.23%0.19%0.13%0.05%
Jun 202695.8%1.6%1.2%0.42%0.42%0.23%0.16%0.16%0.04%
Jul 202695.6%1.9%0.95%0.42%0.52%0.23%0.19%0.15%0.04%
Aug 202696%1.9%0.78%0.42%0.42%0.19%0.16%0.13%0.03%
Sep 202694.9%2.3%1.1%0.51%0.51%0.28%0.19%0.13%0.04%

  1. 1.Alibaba

    94.9%

    Held 1st. 6.1M estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  2. 2.Faire

    2.3%

    Held 2nd. 147K estimated branded searches, -0.04% vs prior month. Share +0.4 points.

  3. 3.Ankorstore

    1.1%

    Held 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  4. 4.Qogita

    0.51%

    Held 4th. 33.1K estimated branded searches, +0.03% vs prior month. Share +0.1 points.

  5. 5.FASHIONGO

    0.51%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Orderchamp

    0.28%

    Held 6th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  7. 7.Wholesale Central

    0.19%

    Held 7th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.DollarDays

    0.13%

    Held 8th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

  9. 9.CREOATE

    0.04%

    Held 9th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Alibaba and its closest rivals

Every comparison with Alibaba

8 comparisons

How has branded search demand for Alibaba changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Alibaba worldwide held steady at 6.1M.
  • Across the 12 months ending September 2026, Alibaba’s share of searches among wholesale marketplace platforms worldwide peaked at 96.2% in December 2025 and was lowest at 94.9% in September 2026.

How did search popularity change for wholesale marketplace platforms worldwide in September 2026?

5 changes

  1. In September 2026, Alibaba lost share of searches among wholesale marketplace platforms worldwide, from 96% to 94.9%.

  2. Estimated monthly branded searches for Faire worldwide rose 75.1% over 12 measured months, from 84.2K to 147K in September 2026.

  3. Estimated monthly branded searches for CREOATE worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

  4. Estimated monthly branded searches for Ankorstore worldwide fell 32.7% over 12 measured months, from 110K to 74K in September 2026.

  5. Estimated monthly branded searches for FASHIONGO worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are Alibaba’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Alibaba’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • alibaba

How the Brand Demand Index is measured

Who owns Alibaba?

Alibaba is owned by Alibaba. Brandwave also tracks Qwen, owned by the same company, worldwide.

Do you work for Alibaba? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Alibaba your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free