Brandwave

Alibaba vs FASHIONGO:Which is more popular?

In September 2026, Alibaba had more branded searches than FASHIONGO among wholesale marketplace platforms worldwide. Alibaba had about 6.1 million branded searches, while FASHIONGO had 33,100. Alibaba made up 94.9% of all wholesale marketplace platform searches we track, and FASHIONGO accounted for 0.51%. When we asked ChatGPT and Google AI Overviews about wholesale marketplace platforms, FASHIONGO appeared in four of the five answers and Alibaba in three. Alibaba was mentioned before FASHIONGO in three out of four answers that named either.

Among wholesale marketplace platforms worldwide in September 2026

Who do people search for more?

Alibaba, about 185 searches for every 1 for FASHIONGO

Alibaba 6.1M searchesFASHIONGO 33.1K searches

Who does AI mention more?

FASHIONGO, mentioned in 4 of 5 answers, Alibaba in 3

FASHIONGO in 4 of 5Alibaba in 3 of 5

Who does AI recommend more?

Alibaba, named ahead of FASHIONGO in 3 of 4 answers

Alibaba first in 3FASHIONGO first in 1

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Top wholesale marketplace platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FASHIONGO was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Alibaba was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Alibaba was listed before FASHIONGO in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Faire1st
  2. Alibaba2nd
  3. Wholesale Central3rd
  4. FASHIONGO4th
  5. Orderchamp5th
  6. DollarDays6th
  7. CREOATE6th
  8. Ankorstore–
  9. Qogita–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Faire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wholesale Central5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FASHIONGO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alibaba3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orderchamp2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DollarDays2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CREOATE1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ankorstore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Qogita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wholesale marketplace platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Alibaba or FASHIONGO more popular in search?

This chart shows how often people search Google for Alibaba and FASHIONGO by name. Each line represents a brand's share of searches for all nine wholesale marketplace platforms we track, month by month, from English-language searches worldwide.

Alibaba and FASHIONGO among wholesale marketplace platforms worldwide, by month

Share of searches by month for Alibaba, FASHIONGO. The figures are in the table below the chart.

View monthly share of searches table
MonthAlibabaFaireAnkorstoreQogitaFASHIONGOOrderchampWholesale CentralDollarDaysCREOATE
Oct 202595.2%1.3%1.7%0.52%0.63%0.28%0.19%0.13%0.06%
Nov 202595.7%1.2%1.4%0.52%0.52%0.35%0.19%0.13%0.05%
Dec 202596.2%1.1%1.2%0.43%0.52%0.23%0.23%0.13%0.05%
Jan 202696.2%1.3%0.95%0.43%0.52%0.23%0.23%0.13%0.06%
Feb 202695.9%1.3%1.2%0.42%0.52%0.28%0.23%0.13%0.06%
Mar 202695.2%1.6%1.4%0.51%0.63%0.28%0.23%0.15%0.06%
Apr 202695.6%1.6%1.2%0.42%0.52%0.28%0.23%0.15%0.06%
May 202695.7%1.6%1.2%0.42%0.52%0.23%0.19%0.13%0.05%
Jun 202695.8%1.6%1.2%0.42%0.42%0.23%0.16%0.16%0.04%
Jul 202695.6%1.9%0.95%0.42%0.52%0.23%0.19%0.15%0.04%
Aug 202696%1.9%0.78%0.42%0.42%0.19%0.16%0.13%0.03%
Sep 202694.9%2.3%1.1%0.51%0.51%0.28%0.19%0.13%0.04%

How has the Alibaba and FASHIONGO comparison changed over the last 12 months?

3 findings

How did search popularity change for wholesale marketplace platforms worldwide in September 2026?

2 changes
  1. In September 2026, Alibaba lost share of searches among wholesale marketplace platforms worldwide, from 96% to 94.9%.

  2. Estimated monthly branded searches for FASHIONGO worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Alibaba’s and FASHIONGO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alibaba

1 branded search term

  • alibaba

FASHIONGO

1 branded search term

  • fashiongo

How the Brand Demand Index is measured

Other head-to-heads among wholesale marketplace platforms

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