Alibaba vs FASHIONGO:Which is more popular?
In September 2026, Alibaba had more branded searches than FASHIONGO among wholesale marketplace platforms worldwide. Alibaba had about 6.1 million branded searches, while FASHIONGO had 33,100. Alibaba made up 94.9% of all wholesale marketplace platform searches we track, and FASHIONGO accounted for 0.51%. When we asked ChatGPT and Google AI Overviews about wholesale marketplace platforms, FASHIONGO appeared in four of the five answers and Alibaba in three. Alibaba was mentioned before FASHIONGO in three out of four answers that named either.
Who do people search for more?
Alibaba, about 185 searches for every 1 for FASHIONGO
Who does AI mention more?
FASHIONGO, mentioned in 4 of 5 answers, Alibaba in 3
Who does AI recommend more?
Alibaba, named ahead of FASHIONGO in 3 of 4 answers
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Top wholesale marketplace platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, FASHIONGO was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Alibaba was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Alibaba was listed before FASHIONGO in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Faire1st- Alibaba2nd
Wholesale Central3rd
FASHIONGO4th
Orderchamp5th- DollarDays6th
CREOATE6th
Ankorstore–
Qogita–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Faire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wholesale Central5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
FASHIONGO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Alibaba3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Orderchamp2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- DollarDays2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CREOATE1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ankorstore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Qogita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about wholesale marketplace platforms
5 answers
Asked ChatGPT
“Which wholesale marketplace should I use?”
Asked ChatGPT
“What are the best wholesale marketplaces?”
Asked ChatGPT
“What's the best wholesale marketplace for a small retail shop?”
Searched Google, AI Overview
“wholesale marketplaces”
Searched Google, AI Overview
“online wholesale marketplace”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Alibaba or FASHIONGO more popular in search?
This chart shows how often people search Google for Alibaba and FASHIONGO by name. Each line represents a brand's share of searches for all nine wholesale marketplace platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Alibaba, FASHIONGO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Alibaba | Faire | Ankorstore | Qogita | FASHIONGO | Orderchamp | Wholesale Central | DollarDays | CREOATE |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 95.2% | 1.3% | 1.7% | 0.52% | 0.63% | 0.28% | 0.19% | 0.13% | 0.06% |
| Nov 2025 | 95.7% | 1.2% | 1.4% | 0.52% | 0.52% | 0.35% | 0.19% | 0.13% | 0.05% |
| Dec 2025 | 96.2% | 1.1% | 1.2% | 0.43% | 0.52% | 0.23% | 0.23% | 0.13% | 0.05% |
| Jan 2026 | 96.2% | 1.3% | 0.95% | 0.43% | 0.52% | 0.23% | 0.23% | 0.13% | 0.06% |
| Feb 2026 | 95.9% | 1.3% | 1.2% | 0.42% | 0.52% | 0.28% | 0.23% | 0.13% | 0.06% |
| Mar 2026 | 95.2% | 1.6% | 1.4% | 0.51% | 0.63% | 0.28% | 0.23% | 0.15% | 0.06% |
| Apr 2026 | 95.6% | 1.6% | 1.2% | 0.42% | 0.52% | 0.28% | 0.23% | 0.15% | 0.06% |
| May 2026 | 95.7% | 1.6% | 1.2% | 0.42% | 0.52% | 0.23% | 0.19% | 0.13% | 0.05% |
| Jun 2026 | 95.8% | 1.6% | 1.2% | 0.42% | 0.42% | 0.23% | 0.16% | 0.16% | 0.04% |
| Jul 2026 | 95.6% | 1.9% | 0.95% | 0.42% | 0.52% | 0.23% | 0.19% | 0.15% | 0.04% |
| Aug 2026 | 96% | 1.9% | 0.78% | 0.42% | 0.42% | 0.19% | 0.16% | 0.13% | 0.03% |
| Sep 2026 | 94.9% | 2.3% | 1.1% | 0.51% | 0.51% | 0.28% | 0.19% | 0.13% | 0.04% |
How has the Alibaba and FASHIONGO comparison changed over the last 12 months?
3 findings
- Alibaba was ahead of FASHIONGO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Alibaba’s share of searches among wholesale marketplace platforms worldwide moved from 95.2% to 94.9%, and its estimated monthly branded searches held steady at 6.1M.
- Across the 12 months ending September 2026, FASHIONGO’s share of searches among wholesale marketplace platforms worldwide moved from 0.63% to 0.51%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for wholesale marketplace platforms worldwide in September 2026?
2 changes
In September 2026, Alibaba lost share of searches among wholesale marketplace platforms worldwide, from 96% to 94.9%.

Estimated monthly branded searches for FASHIONGO worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Alibaba’s and FASHIONGO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among wholesale marketplace platforms

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