Alibaba vs Faire:Which is more popular?

Name: Alibaba vs Faire: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Alibaba had more branded searches than Faire among wholesale marketplace platforms worldwide. Alibaba had about 6.1 million branded searches, while Faire had 147,000. Alibaba made up 94.9% of all wholesale marketplace platform searches we track, and Faire accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about wholesale marketplace platforms, Faire appeared in all five answers and Alibaba in three. Faire was mentioned before Alibaba in four out of five answers.

Among wholesale marketplace platforms worldwide in September 2026

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Top wholesale marketplace platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Faire appeared in all five answers. Alibaba was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Faire was listed before Alibaba in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Faire	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Wholesale Central	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
FASHIONGO	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Alibaba	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Orderchamp	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
DollarDays	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
CREOATE	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Ankorstore	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Qogita	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Faire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wholesale Central5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
FASHIONGO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Alibaba3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Orderchamp2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DollarDays2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
CREOATE1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ankorstore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Qogita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wholesale marketplace platforms

5 answers

Asked ChatGPT
“Which wholesale marketplace should I use?”
1. 1Faire
2. 2Alibaba
3. 3FASHIONGO
4. 4Wholesale Central
Asked ChatGPT
“What are the best wholesale marketplaces?”
1. 1Alibaba
2. 2Faire
3. 3FASHIONGO
4. 4Wholesale Central
Asked ChatGPT
“What's the best wholesale marketplace for a small retail shop?”
1. 1Faire
2. 2Alibaba
3. 3FASHIONGO
4. 4Wholesale Central
Searched Google, AI Overview
“wholesale marketplaces”
1. 1Faire
2. 2Orderchamp
3. 3Wholesale Central
4. 4CREOATE
5. 5DollarDays
Searched Google, AI Overview
“online wholesale marketplace”
1. 1Faire
2. 2Wholesale Central
3. 3FASHIONGO
4. 4Orderchamp
5. 5DollarDays

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Alibaba or Faire more popular in search?

This chart shows how often people search Google for Alibaba and Faire by name. Each line represents a brand's share of searches for all nine wholesale marketplace platforms we track, month by month, from English-language searches worldwide.

Alibaba and Faire among wholesale marketplace platforms worldwide, by month

Month	Alibaba	Faire	Ankorstore	Qogita	FASHIONGO	Orderchamp	Wholesale Central	DollarDays	CREOATE
Oct 2025	95.2%	1.3%	1.7%	0.52%	0.63%	0.28%	0.19%	0.13%	0.06%
Nov 2025	95.7%	1.2%	1.4%	0.52%	0.52%	0.35%	0.19%	0.13%	0.05%
Dec 2025	96.2%	1.1%	1.2%	0.43%	0.52%	0.23%	0.23%	0.13%	0.05%
Jan 2026	96.2%	1.3%	0.95%	0.43%	0.52%	0.23%	0.23%	0.13%	0.06%
Feb 2026	95.9%	1.3%	1.2%	0.42%	0.52%	0.28%	0.23%	0.13%	0.06%
Mar 2026	95.2%	1.6%	1.4%	0.51%	0.63%	0.28%	0.23%	0.15%	0.06%
Apr 2026	95.6%	1.6%	1.2%	0.42%	0.52%	0.28%	0.23%	0.15%	0.06%
May 2026	95.7%	1.6%	1.2%	0.42%	0.52%	0.23%	0.19%	0.13%	0.05%
Jun 2026	95.8%	1.6%	1.2%	0.42%	0.42%	0.23%	0.16%	0.16%	0.04%
Jul 2026	95.6%	1.9%	0.95%	0.42%	0.52%	0.23%	0.19%	0.15%	0.04%
Aug 2026	96%	1.9%	0.78%	0.42%	0.42%	0.19%	0.16%	0.13%	0.03%
Sep 2026	94.9%	2.3%	1.1%	0.51%	0.51%	0.28%	0.19%	0.13%	0.04%

How has the Alibaba and Faire comparison changed over the last 12 months?

3 findings

Alibaba was ahead of Faire in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Alibaba’s share of searches among wholesale marketplace platforms worldwide moved from 95.2% to 94.9%, and its estimated monthly branded searches held steady at 6.1M.
Across the 12 months ending September 2026, Faire’s share of searches among wholesale marketplace platforms worldwide moved from 1.3% to 2.3%, and its estimated monthly branded searches moved from 84.2K to 147K.

How did search popularity change for wholesale marketplace platforms worldwide in September 2026?

2 changes

In September 2026, Alibaba lost share of searches among wholesale marketplace platforms worldwide, from 96% to 94.9%.
Estimated monthly branded searches for Faire worldwide rose 75.1% over 12 measured months, from 84.2K to 147K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Alibaba’s and Faire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.