Brandwave

How popular is8x8 in search?

In September 2026, there were an estimated 234K branded searches for 8x8 worldwide which is down 18.3% over the last 12 months. 8x8 holds 32.4% estimated Share of Search among VoIP providers worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. 8x832.4%
  2. RingCentral24.7%
  3. Dialpad12.8%
  4. Ooma12.5%
  5. Vonage10.5%
  6. Nextiva7.1%
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Where does 8x8 compete?

8x8 is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
VoIP providers1st of 632.4%Shown below
Call centre software1st of 550%Show ranking

Which VoIP providers compete with 8x8?

8x8 against VoIP providers worldwide, by month

Share of Search by month for 8x8, RingCentral, Dialpad, Ooma, Vonage, Nextiva. The figures are in the table below the chart.

View monthly share of search table
Month8x8RingCentralDialpadOomaVonageNextiva
Oct 202535.2%26.7%11.4%9.1%11.3%6.3%
Nov 202534%26%11%10.7%10.9%7.4%
Dec 202530.3%27.4%11.6%11.3%11.5%7.8%
Jan 202630.3%28.2%12%9.6%11.9%8.1%
Feb 202633.8%26.3%11%10.7%10.8%7.4%
Mar 202631.3%28.3%12.1%9.6%11.9%6.7%
Apr 202631.3%29.2%12.4%9.9%10.1%7.1%
May 202630.1%27.7%11.6%11.2%11.5%7.9%
Jun 202621.8%29.9%15.3%12.2%12.4%8.4%
Jul 202618.1%30.3%15.5%15.1%12.5%8.5%
Aug 202625.5%28.5%12%14.2%11.9%8%
Sep 202632.4%24.7%12.8%12.5%10.5%7.1%

  1. 1.8x8

    32.4%

    Moved from 2nd to 1st. 234K estimated branded searches, +44.4% vs prior month. Share +6.9 points.

  2. 2.RingCentral

    24.7%

    Moved from 1st to 2nd. 178K estimated branded searches, -1.6% vs prior month. Share -3.8 points.

  3. 3.Dialpad

    12.8%

    Moved from 4th to 3rd. 92.7K estimated branded searches, +21.7% vs prior month. Share +0.9 points.

  4. 4.Ooma

    12.5%

    Moved from 3rd to 4th. 90.5K estimated branded searches, 0% vs prior month. Share -1.7 points.

  5. 5.Vonage

    10.5%

    Held 5th. 76.1K estimated branded searches, +0.75% vs prior month. Share -1.3 points.

  6. 6.Nextiva

    7.1%

    Held 6th. 51K estimated branded searches, -0.43% vs prior month. Share -1 points.

Compare search popularity between 8x8 and its closest rivals

Every comparison with 8x8

How has branded search demand for 8x8 changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for 8x8 worldwide fell from 287K to 234K.
  • Across the 12 months ending September 2026, 8x8’s estimated Share of Search among VoIP providers worldwide decreased from 35.2% to 32.4%.
  • Across the 12 months ending September 2026, 8x8’s estimated Share of Search among VoIP providers worldwide peaked at 35.2% in October 2025 and was lowest at 18.1% in July 2026.

How did search popularity change for VoIP providers worldwide in September 2026?

  1. In September 2026, 8x8 overtook RingCentral to become the leader among VoIP providers worldwide, with 32.4% estimated Share of Search.

  2. In September 2026, Dialpad overtook Ooma to rank 3rd among VoIP providers worldwide, with 12.8% estimated Share of Search.

  3. In September 2026, RingCentral lost estimated Share of Search among VoIP providers worldwide, from 28.5% to 24.7%.

  4. In September 2026, Ooma lost estimated Share of Search among VoIP providers worldwide, from 14.2% to 12.5%.

  5. In September 2026, Vonage lost estimated Share of Search among VoIP providers worldwide, from 11.9% to 10.5%.

  6. In September 2026, Nextiva lost estimated Share of Search among VoIP providers worldwide, from 8% to 7.1%.

How is 8x8 measured?

Brandwave collects information about searches that people make online using 8x8’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • 8x8
  • 8x8 inc

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How the Brand Demand Index is measured

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