Foot Locker vs JD Sports:Which is more popular?
In September 2026, JD Sports had more branded searches than Foot Locker among sneaker retailers in Australia. JD Sports had about 368,000 branded searches, while Foot Locker had 301,000. JD Sports made up 35.2% of all sneaker retailer searches we track, and Foot Locker accounted for 28.8%. When we asked ChatGPT and Google AI Overviews about sneaker retailers, Foot Locker appeared in three of the four answers and JD Sports in one. Foot Locker and JD Sports were each mentioned first in one of the two answers.
Who do people search for more?
JD Sports, about 22% more searches than Foot Locker
Who does AI mention more?
Foot Locker, mentioned in 3 of 4 answers, JD Sports in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top sneaker retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Foot Locker was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. JD Sports was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Foot Locker and JD Sports were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Foot Locker3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Culture Kings2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- JD Sports1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hype DC1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
The Athlete's Foot1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Platypus0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about sneaker retailers
4 answers
Asked ChatGPT
“Where should I buy sneakers in Australia?”
Asked ChatGPT
“What are the best sneaker stores in Australia?”
Asked ChatGPT
“Which store in Australia has the best range of running shoes?”
Searched Google, AI Overview
“sneakers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“shoe stores”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Foot Locker or JD Sports more popular in search?
This chart shows how often people search Google for Foot Locker and JD Sports by name. Each line represents a brand's share of searches for all six sneaker retailers we track, month by month, from searches in Australia.
Share of searches by month for JD Sports, Foot Locker. The figures are in the table below the chart.
View monthly share of searches table
| Month | JD Sports | Foot Locker | Culture Kings | Platypus | Hype DC | The Athlete's Foot |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 29.1% | 15.9% | 13% | 3.9% | 2.6% |
| Nov 2025 | 32.3% | 32.3% | 17.7% | 11.8% | 4.3% | 1.6% |
| Dec 2025 | 34.5% | 28.2% | 18.9% | 12.6% | 3.8% | 2.1% |
| Jan 2026 | 36.3% | 29.7% | 13.3% | 13.3% | 4% | 3.3% |
| Feb 2026 | 31.9% | 31.9% | 17.5% | 11.6% | 4.3% | 2.9% |
| Mar 2026 | 37.7% | 30.8% | 13.8% | 11.3% | 4.1% | 2.3% |
| Apr 2026 | 41.9% | 28.1% | 12.6% | 10.3% | 4.6% | 2.5% |
| May 2026 | 36.6% | 29.9% | 13.4% | 13.4% | 4% | 2.7% |
| Jun 2026 | 39.9% | 26.7% | 14.6% | 12% | 4.4% | 2.4% |
| Jul 2026 | 42.8% | 28.6% | 12.8% | 10.5% | 3.2% | 2.1% |
| Aug 2026 | 39.3% | 26.3% | 14.4% | 11.8% | 5.3% | 2.9% |
| Sep 2026 | 35.2% | 28.8% | 15.8% | 12.9% | 4.7% | 2.6% |
How has the Foot Locker and JD Sports comparison changed over the last 12 months?
3 findings
- JD Sports was ahead of Foot Locker in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Foot Locker’s share of searches among sneaker retailers in Australia moved from 29.1% to 28.8%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, JD Sports’ share of searches among sneaker retailers in Australia moved from 35.5% to 35.2%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for Australia sneaker retailers in September 2026?
2 changes
In September 2026, Foot Locker gained share of searches among sneaker retailers in Australia, from 26.3% to 28.8%.
In September 2026, JD Sports lost share of searches among sneaker retailers in Australia, from 39.3% to 35.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Foot Locker’s and JD Sports’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Foot Locker
1 branded search term
- foot locker
JD Sports
1 branded search term
- jd sports
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