Brandwave

JB Hi-Fi, Harvey Norman and The Good Guys:Which are most popular?

In September 2026, JB Hi-Fi drew 63.5% of estimated branded searches across these three brands in Australia, ahead of Harvey Norman at 19.1%. When we checked with ChatGPT and Google AI Overviews, JB Hi-Fi and The Good Guys were mentioned most often, in three of the four answers. Of all eight brands we track in electronics retailers, JB Hi-Fi was the most recommended and The Good Guys was second.

All three are electronics retailers in Australia. See all electronics retailers

Brands in this comparisonAny 10 or fewer published brands in Australia
  • JB Hi-Fi
  • Harvey Norman
  • The Good Guys

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JB Hi-Fi, Harvey Norman and The Good Guys in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, JB Hi-Fi and The Good Guys were mentioned most often, in three of the four answers. Of all eight brands we track in electronics retailers, JB Hi-Fi was the most recommended and The Good Guys was second. Harvey Norman, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JB Hi-Fi1st
  2. The Good Guys2nd
  3. PLE Computers3rd
  4. Appliances Online4th
  5. Betta5th
  6. Bing Lee–
  7. Harvey Norman–
  8. Kogan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Appliances Online3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • JB Hi-Fi3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Good Guys3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Betta2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PLE Computers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bing Lee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Harvey Norman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kogan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about electronics retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

How these brands compare month by month

Share of Search here is each brand's branded searches divided by the total for the brands in this comparison. Add or remove a brand and every share is worked out again.

  • JB Hi-Fi
  • Harvey Norman
  • The Good Guys
JB Hi-Fi, Harvey Norman and The Good Guys in Australia, by month

Share of searches by month for JB Hi-Fi, Harvey Norman, The Good Guys. The figures are in the table below the chart.

View monthly share of searches table
MonthJB Hi-FiHarvey NormanThe Good Guys
Oct 202562.1%18.5%19.3%
Nov 202562.1%18.6%19.3%
Dec 202562.1%18.6%19.3%
Jan 202656.2%25%18.8%
Feb 202658.7%21.6%19.7%
Mar 202659.7%21.8%18.5%
Apr 202654.8%24.4%20.8%
May 202654.8%24.4%20.8%
Jun 202657.3%20.9%21.8%
Jul 202657.2%21%21.7%
Aug 202657.2%21%21.7%
Sep 202663.5%19.1%17.4%

  1. 1.JB Hi-Fi

    63.5%

    Held 1st. 2.7M estimated branded searches, +22.3% vs prior month. Share +6.3 points.

  2. 2.Harvey Norman

    19.1%

    Moved from 3rd to 2nd. 823K estimated branded searches, 0% vs prior month. Share -1.9 points.

  3. 3.The Good Guys

    17.4%

    Moved from 2nd to 3rd. 751K estimated branded searches, -11.8% vs prior month. Share -4.3 points.

How the Brand Demand Index is measured