How popular isThe Good Guys in search?
In September 2026, people searched for The Good Guys by name about 751,000 times in Australia, a 27.9% decrease from the previous year. These searches made up 15.4% of all Australia electronics retailer searches, placing The Good Guys third out of eight retailers.
JB Hi-Fi56%
Harvey Norman16.8%
The Good Guys15.4%
Kogan4.1%
Appliances Online3.4%
Bing Lee1.5%
Betta1.5%
PLE Computers1.3%
Follow The Good Guys and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which electronics retailers compete with The Good Guys?
Share of searches by month for JB Hi-Fi, Harvey Norman, The Good Guys, Kogan, Appliances Online. The figures are in the table below the chart.
View monthly share of searches table
| Month | JB Hi-Fi | Harvey Norman | The Good Guys | Kogan | Appliances Online | Bing Lee | Betta | PLE Computers |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 16.4% | 17.1% | 4% | 3.3% | 1.5% | 1.4% | 1.1% |
| Nov 2025 | 55.4% | 16.6% | 17.2% | 4.1% | 2.7% | 1.8% | 1.2% | 0.92% |
| Dec 2025 | 55.9% | 16.8% | 17.3% | 4.1% | 2.2% | 1.5% | 1.2% | 0.92% |
| Jan 2026 | 49% | 21.8% | 16.4% | 4.4% | 3.6% | 2% | 1.6% | 1.2% |
| Feb 2026 | 51% | 18.7% | 17.1% | 4.6% | 3.8% | 2.1% | 1.6% | 1.3% |
| Mar 2026 | 52.1% | 19% | 16.2% | 4.7% | 3.8% | 1.7% | 1.4% | 1.1% |
| Apr 2026 | 47.7% | 21.3% | 18.1% | 4.3% | 4.3% | 1.9% | 1.3% | 1.2% |
| May 2026 | 46.9% | 21% | 17.8% | 5.2% | 4.2% | 1.9% | 1.6% | 1.4% |
| Jun 2026 | 49.2% | 18% | 18.7% | 4.4% | 4.4% | 2.4% | 1.6% | 1.2% |
| Jul 2026 | 48.6% | 17.9% | 18.5% | 5.3% | 4.4% | 2% | 1.9% | 1.5% |
| Aug 2026 | 48.8% | 17.9% | 18.5% | 5.4% | 4.4% | 2% | 1.6% | 1.5% |
| Sep 2026 | 56% | 16.8% | 15.4% | 4.1% | 3.4% | 1.5% | 1.5% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56% | 2.7M | +22.3% | +7.3 points | |
| 2, moved from 3rd to 2nd | 16.8% | 823K | 0% | -1.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 15.4% | 751K | -11.8% | -3.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 4.1% | 201K | -18.3% | -1.2 points | |
| 5, held 5th | 3.4% | 165K | -17.9% | -1 points | |
| 6, held 6th | 1.5% | 74K | -18.2% | -0.5 points | |
| 7, held 7th | 1.5% | 72.6K | 0% | -0.1 points | |
| 8, held 8th | 1.3% | 62.7K | -7.2% | -0.2 points |
1.
JB Hi-Fi56%
Held 1st. 2.7M estimated branded searches, +22.3% vs prior month. Share +7.3 points.
16.8%
Moved from 3rd to 2nd. 823K estimated branded searches, 0% vs prior month. Share -1.1 points.
15.4%
Moved from 2nd to 3rd. 751K estimated branded searches, -11.8% vs prior month. Share -3.2 points.
4.
Kogan4.1%
Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share -1.2 points.
3.4%
Held 5th. 165K estimated branded searches, -17.9% vs prior month. Share -1 points.
6.
Bing Lee1.5%
Held 6th. 74K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
7.
Betta1.5%
Held 7th. 72.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
1.3%
Held 8th. 62.7K estimated branded searches, -7.2% vs prior month. Share -0.2 points.
Compare search popularity between The Good Guys and its closest rivals
- The Good Guys vs JB Hi-Fi: compare search popularity
- The Good Guys vs Harvey Norman: compare search popularity
- The Good Guys vs Kogan: compare search popularity
- The Good Guys vs Appliances Online: compare search popularity
- The Good Guys vs Bing Lee: compare search popularity
- Compare The Good Guys with any brand
Every comparison with The Good Guys
7 comparisons
How has branded search demand for The Good Guys changed in Australia over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for The Good Guys in Australia fell from 1M to 751K.
- Across the 12 months ending September 2026, The Good Guys’ share of searches among electronics retailers in Australia decreased from 17.1% to 15.4%.
- Across the 12 months ending September 2026, The Good Guys’ share of searches among electronics retailers in Australia peaked at 18.7% in June 2026 and was lowest at 15.4% in September 2026.
- Across the 12 months ending September 2026, The Good Guys fell from 2nd to 3rd among electronics retailers in Australia.
How did search popularity change for Australia electronics retailers in September 2026?
6 changes
In September 2026, JB Hi-Fi gained share of searches among electronics retailers in Australia, from 48.8% to 56%.
In September 2026, The Good Guys lost share of searches among electronics retailers in Australia, from 18.5% to 15.4%.
In September 2026, Kogan lost share of searches among electronics retailers in Australia, from 5.4% to 4.1%.
In September 2026, Harvey Norman lost share of searches among electronics retailers in Australia, from 17.9% to 16.8%.
In September 2026, Appliances Online lost share of searches among electronics retailers in Australia, from 4.4% to 3.4%.
Estimated monthly branded searches for Bing Lee in Australia fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are The Good Guys’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using The Good Guys’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- good guys
- the good guys
Do you work for The Good Guys? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is The Good Guys your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.