Apple iPad vs Samsung Galaxy Tab:Which is more popular?
In September 2026, Apple iPad had more branded searches than Samsung Galaxy Tab among tablet brands in Australia. Apple iPad had about 201,000 branded searches, while Samsung Galaxy Tab had 48,600. Apple iPad made up 67.2% of all tablet brand searches we track, and Samsung Galaxy Tab accounted for 16.2%. When we asked ChatGPT and Google AI Overviews about tablet brands, Apple iPad appeared in all five answers and Samsung Galaxy Tab in four. Samsung Galaxy Tab was mentioned before Apple iPad in three out of five answers.
Who do people search for more?
Apple iPad, about 4 searches for every 1 for Samsung Galaxy Tab
Who does AI mention more?
Apple iPad, mentioned in every answer we collected
Who does AI recommend more?
Samsung Galaxy Tab, named ahead of Apple iPad in 3 of 5 answers
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Top tablet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Apple iPad appeared in all five answers. Samsung Galaxy Tab was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Samsung Galaxy Tab was listed before Apple iPad in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apple iPad5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Samsung Galaxy Tab4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lenovo Tab2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Microsoft Surface1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Amazon Fire Tablet1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Xiaomi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TCL0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tablet brands
5 answers
Asked ChatGPT
“What's the best tablet to buy in Australia?”
Asked ChatGPT
“Which tablet is best for study?”
Asked ChatGPT
“What's the best cheap tablet for kids?”
Searched Google, AI Overview
“tablet”
Searched Google, AI Overview
“best tablet”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Apple iPad or Samsung Galaxy Tab more popular in search?
This chart shows how often people search Google for Apple iPad and Samsung Galaxy Tab by name. Each line represents a brand's share of searches for all seven tablet brands we track, month by month, from searches in Australia.
Share of searches by month for Apple iPad, Samsung Galaxy Tab. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple iPad | Samsung Galaxy Tab | Microsoft Surface | Lenovo Tab | Xiaomi | TCL | Amazon Fire Tablet |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.9% | 14% | 8.7% | 5.2% | 0.46% | 0.46% | 0.31% |
| Nov 2025 | 71.7% | 14.2% | 7.8% | 5.3% | 0.31% | 0.38% | 0.31% |
| Dec 2025 | 71.8% | 14.2% | 6.4% | 6.5% | 0.29% | 0.47% | 0.29% |
| Jan 2026 | 70.2% | 13.9% | 8.6% | 6.3% | 0.35% | 0.35% | 0.31% |
| Feb 2026 | 69.7% | 13.7% | 10.4% | 5.1% | 0.37% | 0.25% | 0.37% |
| Mar 2026 | 72.4% | 11.7% | 9.7% | 5.3% | 0.36% | 0.26% | 0.32% |
| Apr 2026 | 70.9% | 14% | 8.7% | 5.2% | 0.43% | 0.38% | 0.38% |
| May 2026 | 67.1% | 15.7% | 10.1% | 6% | 0.41% | 0.36% | 0.36% |
| Jun 2026 | 69.7% | 13.8% | 10.3% | 5.1% | 0.35% | 0.45% | 0.35% |
| Jul 2026 | 70.8% | 14% | 7.8% | 6.4% | 0.35% | 0.35% | 0.35% |
| Aug 2026 | 67.4% | 15.8% | 8.3% | 7.4% | 0.44% | 0.3% | 0.3% |
| Sep 2026 | 67.2% | 16.2% | 8.1% | 7.4% | 0.43% | 0.33% | 0.29% |
How has the Apple iPad and Samsung Galaxy Tab comparison changed over the last 12 months?
3 findings
- Apple iPad was ahead of Samsung Galaxy Tab in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apple iPad’s share of searches among tablet brands in Australia moved from 70.9% to 67.2%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Samsung Galaxy Tab’s share of searches among tablet brands in Australia moved from 14% to 16.2%, and its estimated monthly branded searches moved from 39.7K to 48.6K.
How did search popularity change for Australia tablet brands in September 2026?
1 change
Samsung Galaxy Tab’s share of searches among tablet brands in Australia has gained ground for 3 months in a row, from 13.8% to 16.2% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Apple iPad’s and Samsung Galaxy Tab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Apple iPad
1 branded search term
- ipad
Samsung Galaxy Tab
2 branded search terms
- samsung galaxy tab
- samsung tablet
Other head-to-heads among tablet brands
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